October 2001

Designing Brands: Market Success Through Graphic Distinction

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Primary equations for business success.

How does an organization stimulate a customer to purchase goods and/or services? How did companies such as Burger King, Nickelodeon, Avon and Bugle Boy grab the eyes, cash, and credit of this trillion dollar global economy for more than a nano-second? What’s one of the primary equations for business success…

How does an organization stimulate a customer to purchase goods and/or services? How did companies such as Burger King, Nickelodeon, Avon and Bugle Boy grab the eyes, cash, and credit of this trillion dollar global economy for more than a nano-second? What’s one of the primary equations for business success?

abc Designing Brands... xyz

  • Details the creative process by using 17 project models
  • Helps you redesign or update your well-known products
  • Carves out niche markets
  • Shows you how to develop a strategy
  • Highlights the implementation of many successful solutions

abc Designing Brands: Market Success through Graphic Distinction xyz provides the business community and the entrepreneurial want-to-be not only with a strategy, but also with innovative graphic design concepts to excite the consumer’s imagination. It is extremely well illustrated with text and pictures. So if you are looking for information on brand positioning, ideas for "start-up" companies, customer targeting and/or graphic design, abc Designing Brands xyz is the book for you.

Reviewer: Peter Davis & Monika Earle, FIDM Library Staff Members