November 2008

The HauteLook web site is a fun and innovative way for customers to shop online. Not only is this web site an online clothing shoppers dream, it is also set up to inform its customers of great sales that are going on. The site sends email alerts as to when a sale starts and tells you when it will end. Customers can browse the sale items online which are all shown in large and colorful pictures. Upon choosing a specific sale and a specific item, if it is sold in various colors you can choose to see the item in any available color you would like to buy it in. If a customer would like to purchase items they simply add them to their cart and proceed to a typical online check-out.

When browsing the various sales customers also have the option to learn more about each designer. Further into this option the viewer can watch a video of the designers collection, see images from their runway shows or even read the background of the designer.

Another link the web site provides is one to the HauteLook magazine. In this section, customers can find information on an array of various fashions in the news. Viewers can see celebrity fashions, highlights of online sales, designer news, party fashion, Haute or Not picks, etc. On a side bar viewers can search the sites archives by brand to see the latest fashions or news under a specific brand name.

HauteLook also offers an incentive to their customers. If a customer refers friends and those friends purchase something from the web site you will receive a one time $10 credit toward your HauteLook account!

I like this web site for all the fun things it offers. From the online shopping, sales email alerts, designer info and fashion news; everything seems to be in one convenient location. The site is visually appealing, simple and very easy to use. I recommend signing up for this web site or even taking a look around at

Reviewer: Valerie Muscarella, FIDM Library Staff Member, O.C.