May 2006

Creative, The Magazine of Promotion and Marketing

Magazine/Creative Inc.

  • 42 West 38th Street
  • New York, NY

(212) 840-0160

http://creativemag.com

ISSN
0737-5883

bi-monthly

$30.00 per year in the U.S./$50.00 per year all other countries per year

Creative, The Magazine of Promotion and Marketing is a concise, easy to use magazine with company and category listings of display fixtures, merchandising accessories, fabric banners, brochure holders and much more. The December/January 2006 issue features the Illustrated Guide to Point Of Purchase (P.O.P.) Exhibits and Promotion. A handy How to Use This Issue section is very helpful for locating a wide range of point-of-purchase sales displays.

Another interesting feature of Creative is the Promotion Audit section. This section is a current survey of P.O.P. programs in retail stores. It’s basically a review of recent display concepts major stores are using. Marketing Trends is all about new directions in marketing campaigns. For example, in this issue a paragraph is devoted to Starbucks’ addition of the “Hear Music” concept. Creative World is a listing of new ideas and products for the creative buyer.

Creative has a lot to offer in the world of promotion and marketing. Published bi-monthly, it is useful for students and professionals. Visit www.creativemag.com for their online offerings.

Reviewer: Cynthia Aaron, FIDM Library Staff Member