May 2004

Have you ever shopped for a moisturizer and wondered if it actually did what the packaging said it was going to do? Ever wonder if there was a cheaper drugstore alternative to your favorite blush? Ever have a beauty product question and no one to ask? is here for you! This addictive site is so useful that you won’t buy beauty products again without looking here first.

MakeupAlley’s features include:

  • Productville: read honest product reviews posted by members
  • Shopping Diary: track your purchases and look at what others are buying
  • MUA Cares: donate unused makeup to women in need
  • Swap: swap gently used products with another member
  • Message Boards: chat online with other members about makeup, skincare, haircare, fashion, health/fitness, etc.

You can read product reviews of nearly every brand out there, or you can do a targeted search by category, from blush and bronzer to sunscreen and makeup tools. The member base is comprised of thousands of women of all ages, ethnicities, nationalities, and skin types, “delivering the dish on today’s best-selling beauty goods!” When last checked, the site contained 319,178 reviews of 42,789 different products. gets five “lipsticks” out of five for being so fun and informative.

Reviewer: Kirstie Harless, FIDM Library Staff Member, S.F