June 2011

The Taste of Luxury

Bloomsbury Publishing PLC

  • 36 Soho Square
  • London ,

44020 7494 2111

This biography of Bernard Arnault follows his humble beginnings and meteoric rise in becoming head of LVMH, Louis Vuitton Moët Hennessy, France's leading luxury goods firm, controlling companies such as Givenchy, Dior, Moët, and Christian Lacroix. The work explores not only Arnault’s astonishing trajectory - from property developer to his eventual dominance in the world of luxury in the space of 18 years - but also Arnault's fierce battle for control of the luxury goods company in a bitter fight with his chief rival, Henry Racamier, told in riveting account.

A glimpse at chapter titles hints at the chronicle of high corporate drama and intrigue profiled in this volume: “Bernard Arnault Shows His Hand”; “The Conquest”; “The Terror”; “Arnault Positions His Men”; “Campaign of Seduction”; “A Triumphant Summer”; “The Mistakes”; “A Strong Counterattack”; “A Dangerous Ally”; and so on. The authors, journalists for the Figaro newspaper and experts on the luxury goods business and financial affairs, offer fascinating insights into the personalities involved.

Profiled in this work are the development of the LVMH group and the histories of its component companies; it serves as an efficient primer on the creation of the world’s preeminent luxury goods firm. For students of the worlds of business, luxury, European finance, ambition, and haute couture, as well as gripping tales of high stakes told at a brisk pace, this is the title for you.

Reviewer: Evan Carlson, FIDM Library Staff Member