June 2004

Brandstand: Strategies For Retail Brand Building

Visual Reference Publications

  • 302 Fifth Avenue
  • New York , NY

212.279.7000

Strategies For Retail Brand Building.

What makes a brand a brand? How do you reposition a brand? How do you differentiate between commitment branding and viral branding? All of these questions and more are answered in, abc Brandstanding: Strategies For Retail Brand Building xyz . Brought to you by the editors of abc Retail Ad World Magazine xyz , this book has been compiled by experts of the subject of branding and how this goes hand in hand with marketing and PR. Covered within are the four components of the brand checklist: Marketing Situation, Brand Objectives, Creative Strategy and Target Audience.

abc Brandstanding xyz analyzes the following well-recognized brands in detail

  • Kate Spade
  • Target
  • H & M
  • Sephora
  • Best Buy

Wonderfully illustrated to detail each case study in full detail. Examples given range from the traditional print ad to the very clever bus sides to snapshots of television spots. The creativity shown is key to the process. Also supplied for each company are contact information, agency and creative/marketing personnel involved. The authors cover such retail sectors as: Specialty Stores – Apparel, Designers, Manufacturers, General Merchandisers, Home Furnishings, Miscellaneous, and Shopping Centers. abc Brandstanding xyz is essential to the success of any brand in today’s complex economy. Well worth picking up.

Reviewer: Monika Earle, FIDM Library Staff Member