Many people are not aware of the kind of effort, planning, and resourcefulness required of a stylist. The images of celebrities we see walking the red carpet are carefully orchestrated, and the best way to appreciate the kind of talent this requires is to try it yourself–for free, of course. Shopstyle.com calls itself “a search engine for fashion” but luckily, it offers plenty of other features, mostly through an active community of users.
Many looks have all the beauty and accessory details worked out. Even if Natalie Portman won't be wearing your look to her next movie premiere, the ratings and comments for each look help gauge its success. Sending traffic to shopstyle.com that drives sales through their site creates the kind of clout that may just get an influential fashion blogger a front row seat at a runway show. The site can also be an incredibly personal tool for self-expression, allowing for conceptual work without the annoying limits reality imposes on shopping (“What would I wear tonight if money were no object?” or “I need to see every single blue sweater available!”) Some groups are very active and help dress each other for events.
Reviewer: Caroline Bautista, FIDM Library Staff Member