abc Premium Novelties xyz illustrates variations of unique packaging as a means for effective advertising. This portfolio of creative marketing showcases a selection of exclusive invitations, company press kits, and creatively thought out trinkets from international brands in the commercial arena. The editorial department warns the reader in its forward that “it is no easy task to create a novelty that appeals to the mind and becomes an object of desire.” Not limited to those interested in graphic design, this hardbound catalog of references is for all design communities. Imaginative strategies proposed by the think factories then collaborate with graphic artists to produce the concepts into something tangible for their targeted audience’s attention.
Examining this book in close detail exercises thinking outside the box as a conventional form of packaging and at the same time suggests what to put inside the box to tickle the intended recipients. Stimulated by campaigns for promotional and commemorative events, whether V.I.P.-oriented or for society at large, the challenge is to come up with something memorable as a token. Excellent for whatever your design major is, the contents cover cosmetics, apparel, retail, food, interiors, public and educational announcements, as well as specialty publishing. As an added inducement to the possibilities highlighted throughout the read, the editors also provide basic tips for producing novelty goods such as:
From party invites to product launchings, the ideas for ephemera are endless.
Reviewer: Glenda Ronduen, FIDM Library Staff Member