February 2005

cosmeticscop.com

cosmeticscop.com

Seeing honest information about the cosmetics industry? Paula Begoin, a recognized consumer expert and author of abc Blue Eyeshadow Should Be Illegal, The Beauty Bible xyz and abc Don’t Go To The Cosmetics Counter Without Me xyz , hosts her own website (www.cosmeticscop.com) that provides frank information about cosmetics and the cosmetics industry. Paula also owns her own makeup line call “Paula’s Choice” which is available through the website. Cosmetics Cop is a “one-stop-shop” for extensive reviews, tips, research, and online shopping.

Well designed and easy to navigate, the following Cosmetics Cop content is particularly beneficial:

  • Free Beauty Bulletin - Sign up and receive the best of beauty 2004.
  • Product Reviews - Investigate and rate an extensive list of over-the-counter and prescription brand name products.
  • Makeup Tips - provides “how to” application procedures per type of cosmetic (false eyelashes or blush, for example).
  • Featured Articles - Articles such as: “Mad Cow Disease In Cosmetics?” or “How Cosmetic Advertising Misleads” showcase hot topics and Q & A sessions.
  • Ingredient Dictionary - Allows one to research terminology, drug names, and specific ingredients used in cosmetics.

Cosmetics Cop is geared towards women over the age of 25 who have become frustrated with endless products that over-promise and under-deliver. However, diverse readers from any age bracket or gender can find useful advice and technical information, such as the ingredient dictionary, and apply it to their lifestyle. The most profound point of the website is the fact that Paula’s Choice products, though featured, are not pushed upon the reader and potential customer. Instead, Paula recommends hundreds of products within all price ranges that are readily available in drug and specialty stores.

Reviewer: Karen Schultz, FIDM Library Staff Member