Princeton University Press
When you see a particular brand name does it make you want to taste it? Drink it? Wear it? Buy it? In abc Brand.New xyz we are shown how products are identified through their branding. Companies such as Levi-Strauss, Diesel, and Coca-Cola are examples discussed by sociologists, designers, and historians. Analyzing consumer behavior and creating a successful brand image are conveyed in a few ways within this book:
abc Brand.New xyz gives a global illustration of brands, designs, and consumer habits. If you are interested in advertising, marketing and product design, brand.new is of great significance.
Reviewer: Roseanna Garcia., FIDM Library Staff Member