December 2001

The Great Tween Buying Machine - Marketing To Todays Tweens

Paramount Market Publishing Company

  • 301 S. Geneva Street, Suite 109
  • Ithaca , NY


Belonging, Power, Freedom, Fun...

Tweens are an ever-expanding segment of the population, currently numbering over 20 million consumers. They are kids between the ages of 8 and 12 who account for at least $260 billion in annual spending. abc "The Great Tween Buying Machine: Marketing To Today’s Tweens" xyz takes an in-depth look at the world of pre-teens. This book explores how this target market has changed over the last few years.

Some key concepts covered include...

  • Tweens influence parental spending and buying patterns.
  • Tweens are technology savvy and have a keen sense of what is cutting edge.
  • Tweens' rapid growth includes a growing understanding of and interest in product merchandising.
  • Tween peer pressure often leads to brand loyalty.
  • Tweens' favorite things: food, music, fashion, and toys.

abc "The Great Tween Buying Machine" xyz is the definitive study for anyone preparing to market to this large and increasingly powerful group. Understanding this demographic is the key to establishing life-long allegiance to products and brands.

Reviewer: Carol Buckles and Monika Earle., FIDM Library Staff Members