April 2011


Coast Magazine&Freedom Communications

  • 240 Newport Center Drive, St. 290
  • Newport Beach, CA




$24.00 per year per year

“Shine a light, take the plunge, breathe deeply, dance.” This is Coast magazine's motto. This magazine offers a relaxing, exciting, and daring look into Southern California's Orange County lifestyle. There are plenty of local magazines written about Orange County, or specific coastal cities, but Coast is set apart from the rest. It focuses on local events, fashion, and home design/interiors. There are several advertisements, mostly showcasing local cosmetic surgeons, fashion boutiques, and closet designers. The pictured advertisements are interesting because although there are several on each page, they grab your attention with the photos and offer a lot of information about the particular business or restaurant. The editorials are engaging; more importantly, they are short and to the point, on average about two to three pages long. This magazine seems to target the thirty to forty something woman who enjoys shopping and living a luxurious beach lifestyle.

Coast is a monthly periodical that has a lot of information to offer the locals in Orange County. The highlights are:

  • Calendar of Events: Each issue has a list of ten pages of events such as gallery exhibits, music performances listed by type of music, dance, theatre, and even charitable benefits.
  • Open House/Homes for Sale: This spectacular section displays multi-million dollar coastal homes for sale. Even if you are not in the market for a new house, just seeing a glimpse of the beautiful properties is fabulous.
  • Cuisine: This section has advertisements for local restaurants featuring their Happy Hours and best dishes. It also has a foodie news area which provides the most up-to-date information about local restaurants and their events.

Overall, abc Coast xyz is an excellent lifestyle magazine for an individual who wants to be current on the latest trends in fashion, interior design, and dining. It is a quick alternative to, and somewhat of a blend of, other local magazines such as abc Orange Coast xyz and abc Orange County Living xyz . To save money and time, pick up a copy of abc Coast xyz .

Reviewer: Vanessa Harrison, FIDM Library Staff Member