April 2005

Martha Stewart Living

Martha Stewart Living Omnimedia, Inc.

  • 11 West 42 nd Street
  • New York, NY

212.827.8000

marthastewart.com

ISSN
1057-5251

Monthly

$24.00 per year per year

Martha Stewart, grew up in New Jersey as one of six children. She’s been a model, stockbroker, caterer, and an authot. Her book, abc Entertaining xyz is now in its 30 th printing. She has been called "a domestic goddess," "lifestyle queen," "apostle of domestic aestheticisim," and "workaholic homemaker." Her aim was to teach the masses how to create the good life. Her signature phrase "it’s a good thing" is now part of popular culture.

The primary vehicle for all this energy has been her magazine, abc Martha Stewart Living xyz .

Every issue contains:

  • Several "perfect" craft projects to dress up the home
  • A section of recipes: "Cookie of the Month" or "Oats - provide homey comfort as well as good health."
  • Landscaping and garden ideas
  • Seasonal projects, for example "Easter egg ideas - Dye, wax, stickers, leaves and more: There are many ways to dress an egg."
  • Calendars, news, and abc Good Things xyz

She is also a product developer, designing garden tools, outdoor furniture, bed sheets, paint, kitchen and tableware. Everything has clear lines and, usually, creamy pastel colors -- simple and beautiful. She’s an incredible merchandiser and has made strategic retail partnerships, most notably with K-Mart.

Anyone looking at the recent issues of this vibrant do-it-yourself magazine would not notice any change to the magazine based on Stewart’s recent legal woes. For February, the G abc ood Things xyz (a regular feature) were upside-down candle stands. In the fall Martha will start a new TV show and other projects are on her newly-revised agenda. But, we suspect, Martha Stewart Living will remain close to the hearts of America’s homemakers.

Reviewer: Judith Wehlau, FIDM Library Staff Member, San Francisco