Visual Communications

Latest Visual Communications News

  • Feb
    22
    2017

    This Grad Works on Experiential Projects for Coachella and SXSW

    Kylie Poppen, a 2014 Visual Communications valedictorian graduate, is an Experiential Project Manager at Hadley Media. The southern California marketing agency works with entertainment clients such as Nickelodeon, FX, Rent the Runway, Cartoon Network, AirBnb, and Levis, among others, and produces stunts and activations at events around the world, including Comic-Con, Cannes, SXSW, and Coachella. We recently chatted with Kylie to learn more about her exciting career in the entertainment and fashion industries.

    How did you come to work at Hadley Media? I started working with Hadley Media last June. After a few years of working in LA and sitting in hours of traffic on Laurel Canyon, I was ready to expand my knowledge and have the opportunity to work in a new environment. Hadley Media’s body of work was so impressive – and to top it all off I got to go home every day staring at the sunset over San Diego. After meeting the rest of the team here, I knew it was going to be a great place for me to continue to grow. 
     
    What are your day-to-day responsibilities?
     It’s my job to create and produce engaging campaigns, events, and activations for entertainment, fashion, and technology brands. Day-to-day, I’m leading brainstorms and think tanks, creating proposals for clients, and managing creative direction and/or logistics of current projects. If I’m not at our San Diego HQ, I’m either on a plane or onsite making the magic happen with the team.  
     
    What are your favorite parts of this job and why? I absolutely love being onsite to execute the final product. We never clock out in this job and our team works so intensely to make every detail perfect. I’m in such a unique industry where we get to dream up seemingly impossible builds, stunts, technologies, and experiences and make them a reality for our clients and their fans. It’s so satisfying to see your wild ideas come to fruition and work with so many talented people along the way. 
     
    How did FIDM help prepare you for your career? I couldn’t be more thankful for choosing a school that truly prepared me to succeed. My courses in design and rendering programs, installation building, and brand marketing are absolutely essential to my career. I am in communication with our design, fabrication, and logistics departments for every project, and it’s vital that I understand the language of each field. Aside from trade knowledge, FIDM instructors were also constantly training us on interviewing, networking, and pitching techniques – essential to building and maintaining relationships with my clients.  
     
    What advice would you give to students who want to work in the entertainment industry? My best advice is to remember that your fellow students are not only your friends, but also your future colleagues, clients, and partners. We are so fortunate to graduate with an unbelievable network of talented individuals. Take the time to collaborate, listen, and be inspired by your peers and instructors. Push yourself and always be willing to go out of your comfort zone to make it work. You’ll be thankful for those all-nighters in the Annex when you’re able to produce something for your client in record time, I promise. 
     

     

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    Categories: Visual Communications, Alumni, Interview

  • Feb
    07
    2017

    Student Program at Retail's BIG Show

    Eleven students from seven FIDM Majors attended the Student Program at Retail’s BIG Show in New York this past month. Six out of the eleven were sponsored to go on the trip by scholarship from the NRF Association. The fashion and retail leaders of tomorro … Read More

  • Dec
    02
    2016

    CEO Dave Merrell of AOO Events Offers Advice to FIDM Visual Communications Students

    Students in Kari Miller’s class, PR for Entertainment & Fashion, were treated to an inspiring special guest speaker this week. Dave Merrell, the Founder and CEO of AOO Events, Inc., spoke to the students about his experience and continued success in the events … Read More

  • Nov
    03
    2016

    Grad Is Senior Director of Visual Design at Barneys New York (Interview)

    Earlier this year, Alumna Theresa Silva was promoted to Senior Director of Visual Design at Barneys New York. We recently caught up with the Visual Communications Graduate, who reports directly to the VP of Visual and helps oversee all stores company-wide, t … Read More

  • Nov
    03
    2016

    Visual Communications Grad's Eco-Friendly Candle Line Has Celebrity Fans

    Visual Communications Graduate Billy Del Puerto is the proprietor of HOUSE, an upscale candle line made from high quality essential and fragrance oils and U.S. grown soy wax. The eco-friendly line, which features clean and simple packaging, has been featured i … Read More

  • Oct
    26
    2016

    Twelve Outstanding Faculty Winners Named for 2016

    The student body has voted 12 faculty members Outstanding Faculty Award winners for 2016. Congratulations to these industry leaders and educators for passing along their expertise and inspiring the next generation! Read more about:Vickie Peters, Apparel In … Read More

  • Oct
    21
    2016

    San Francisco Visual Communications Students Design and Install Booth for DIFFA SF Fundraiser

    Last Wednesday, students in the Visual Communications Design Installation class installed a photo booth they designed for Design Industries Foundation Fighting AIDS (DIFFA) SF and their annual fundraising event. The evening's theme was SHINE, and based on th … Read More

  • Sep
    30
    2016

    Just Accepted Visual Communications Student Dreams of Being a Stylist in the Music Industry

    Name: Mackenzie Rivara Age: 20 Hometown: Huntington Beach, CA FIDM Major: Visual Communications FIDM Campus and Start Date: Orange County, Fall 2016 Admissions Advisor: Michael Mirabella How did your advisor help with the process? He inspired me to pic … Read More

  • Sep
    21
    2016

    Just Accepted Visual Communications Student Has a BA in Art History From UC Irvine

    Name: Jackie Alejandro Age: 22 Hometown: Redlands, CA Previous College: University of California, Irvine  FIDM Major: Visual Communications FIDM Campus and Start Date: Los Angeles, Fall 2016 Admissions Advisor: Margaret Berger and Cathy Chambers How d … Read More

  • Sep
    13
    2016

    99 Cents Only Store in West LA Displays FIDM Students' High Fashion Designs From Store Items

    The 99 Cents Only Stores located at 11040 W. Pico Blvd., in West Los Angeles, is currently featuring four fashion-inspired displays crafted by FIDM Visual Communications Students using everyday items from the store. Four groups of students selected a theme a … Read More

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