From designing window displays for Forever 21, Kitson's, and Hollywood's Lisa Kline boutique to creating the visuals for events and runway shows, FIDM Graduates are working in some of the most highly-visible jobs in the industry.
Share your creative insight. Develop visual merchandising presentation concepts, trend highlights, and store concepts that enhance the brand's image. Write visual merchandise directives, manage budgets, and attend new store openings to set up merchandising strategies as needed for a store or chain.
Design a "visual theatre" for a retail store. Decide which colors, props, and fixtures will best complement a store's image and merchandise.
Set the standard. Develop the merchandising direction for retail stores, work with Product Managers and Retail Visual Managers to create consistent visual standards for all stores, and liaise between Corporate Office and clients. Some travel may be needed.
Create a stunning shopping environment. Choose clothes, accessories, and props to dress mannequins and create unique visual displays for retail store windows and departments.
Dress the set. Select furniture, drapery, lighting, art, and other objects to make film, television, and commercial sets look like the real thing.
Show off your sense of style. Coordinate the clothes, jewelry, and accessories used in fashion photography and catwalk presentations. Work with individual clients to design a coordinated wardrobe, including looks for the Red Carpet.
Build a good reputation. Write press releases, interact with the media, and find other creative ways to help apparel companies and retail stores build and maintain a favorable public image. Maintain strong professional relationships with media personnel.
Generate a buzz. Coordinate production for promotional events, sponsorships, and programs, including celebrity, PR, film, and advertiser events. Execute event logistics, secure venues, and manage vendor relationships, including agencies, event production companies, and producers.