Merchandise Product Development

Latest Merchandise Product Development News

  • Dec
    07
    2016

    Jenna Piantedosi Launches J. Dosi Collection

    Fashion Designer and FIDM Alumna Jenna Piantedosi visited FIDM last week to speak to the Premier Students in the Merchandise Product Development and Merchandising & Marketing programs. Jenna graduated from FIDM six years ago, and is launching her own company this year. She shared some industry insider tips and showed some of the pieces from her Fall 2017 collection.

    Early on, Jenna knew she wanted to design for the luxury market. She interned at Herve Leger, then was hired as an Assistant Designer at Bebe, which as she told the students, doesn’t have much to do with design. She said that assistant designers don’t design. They clean out closets.

    But, she assured the students, you learn a lot by cleaning out closets. You use every position as a stepping stone. When you clean out closets, you work closely with garments, giving you an opportunity to examine fabrics and stitching details.

    “You have to put your time in,” she said. Eventually, you’ll start to go into meetings. “Be persistent. It will come. And someone will see your work.”

    After Bebe, Jenna was hired at NYDJ to design denim back pockets. It was at this point, that she decided to launch a high end golf line. It didn’t end up working out with her business partner, so she went back into the industry, this time as a Head Designer for a fast fashion company.

    After one and a half years, she was hired as the Creative Director at Love Token. She told the students that she took a pay cut; it was more important to her to work at a company that aligned with her long term goals than to earn more money. “It was like going back to school,” she said, “but getting paid for it.”

    It was at Love Token that she got experience going to trade shows and working hand-in-hand with buyers.

    Then, she knew it was time—she was ready to go on her own. She started her own company, J. Dosi, a ready to wear lifestyle collection.

    She gave the students first-hand insight into the production process, talking about import, domestic, and the cut & sew nature of Los Angeles.

    The life of a designer is not only design. A fraction of the time is spent on design, then it’s samples, production, sales, marketing, and so much more. “You have to eat, sleep, and drink this,” she explained.

    Her Fall 2017 collection includes a beautiful selection of jackets made from goat suede, Rex rabbit fur, silk velvet, tweed, and drum-dyed Napa leather. She let the students try on J. Dosi samples, and left the students with one final thought: “Believe in yourself.”

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    Categories: Merch Marketing, Alumni News, Merchandise Product Development

  • Nov
    22
    2016

    Recent Merchandise Product Development Grad Brynne Hustrulid Working at Vans Corporate

    Brynne Hustrulid graduated from FIDM in June 2015 with her degree in Merchandise Product Development. She's now working at Vans Corporate as a Product Line Coordinator. Tell us a little about yourself: Hello! My name is Brynne. I am 22 years old. I have alw … Read More

  • Nov
    04
    2016

    J. Brand Technical Designer Taylor Pines Visits FIDM

    Taylor Pines graduated from FIDM with her Merchandise Product Development Professional Designation degree in 2013. She now works as a Technical Designer at J. Brand, a premium denim label headquartered in Los Angeles. This week, she returned to her alm … Read More

  • Nov
    03
    2016

    FIDM Students Gain Exposure to Apparel Supply Chain in Field Trip to Nature USA

    Students in the Production and Sourcing Strategies class, a capstone class for the Merchandise Product Development program, went on a field trip this week to Nature USA. FIDM Instructor Louise Wallace selected Nature USA so the students could gain … Read More

  • Nov
    02
    2016

    After Working at Juicy Couture, William Rast, and Buffalo Jeans, Designer Reese De Luca Strikes Out on His Own (Interview)

    After graduating from FIDM in 2003, with a degree in Merchandise Product Development, Reese De Luca began interning at Juicy Couture. Within a month, he had moved up to Assistant Designer. His past positions include serving as Head Designer for Justin Timber … Read More

  • Oct
    27
    2016

    Interdepartmental Collaboration Brings Real World Experience Into the Classroom

    FIDM is constantly working to bring real life industry experience into the classroom. To this point, a new interdepartmental collaboration began last quarter between Merchandising & Marketing (MM) and Merchandise Product Development (PD). Students in b … Read More

  • Oct
    24
    2016

    Just Accepted Merchandise Product Development Student Already Runs His Own Streetwear Brand and Store

    Name: George Vilchis Age: 19 Hometown:​ Rancho Santa Margarita​, CA FIDM Major:​ Merchandise Product Development ​ FIDM Campus and Start Date:​ Orange County, 2016 ​ Admissions Advisor:​ Susan Pope ​ How did your advisor help with the process? ​My advi … Read More

  • Sep
    22
    2016

    FIDM Grad and Black Scale Director of Production Devon Figueroa Visits FIDM Students

    As the Director of Production and Product Development at Black Scale, a top streetwear label headquartered in San Francisco, FIDM Grad Devon Figueroa returned to the Los Angeles campus this week to meet with the students in the Premier Merchandise Prod … Read More

  • Sep
    13
    2016

    Chelsie Kadota Makes a Splash With S.I.E. Swim Line (Interview)

    Merchandise Product Development Graduate Chelsie Kadota is the founder of S.I.E. Swim, a new swimwear collection that was recently showcased to the world at July's Miami Swim Week. We chatted with Chelsie to learn more. What led you to start S.I.E. Swim? Born … Read More

  • Sep
    06
    2016

    FIDM Grad Danielle Thaxton Featured in Vogue Italia for Winning International Denim Competition

    FIDM Graduate Danielle Thaxton was named Best U.S.A. Designer, awarded by Ralph Lauren, at the 2016 ISKO I-SKOOL™ Gran Finale denim competition, which featured more than 50,000 students from some of the best colleges and universities around the world. Daniel … Read More

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