Merchandise Product Development

Latest Merchandise Product Development News

  • May
    23
    2016

    Merchandise Product Development Grad Has New Position at Zara--and is Featured in Their I Am Denim Campaign

    FIDM Graduate Le Vasia Tamayo just moved from Los Angeles to San Francisco for a position with Zara as the Northwest Visual Commercial Manager. She was also recently featured in Zara's #iamdenim project, featuring real people from the retailer's stores. We recently chatted with the Merchandise Product Development alumna to learn more about her exciting life: 

    Tell us about the Zara "I Am Denim" collection you helped create. I’m still extremely excited that Zara noticed little old me and reached out. Being an inspiration of Los Angeles style for the Zara Trafaluc Denim Dept is by far one of the coolest projects I’ve been a part of. For a few months the designers and I were in close contact. They studied my style and I sent them a lot of inspiration. They were interested in everything from where I would hang out to what  music I was listening to. We agreed my style was very bohemian and rock and roll--that's where we worked from. When I arrived to Spain they presented to me a mannequin with my name and a rack with some of the product they created for my collection. They then gave me the freedom to do whatever I wanted. They provided all of the same resources, and even the company's laundry, to work with. Because I'm a simple girl when it comes to denim, I spent most of my time distressing my garments and preparing them for the laundry. I also took a huge paint brush to them writing edgy messages. Not all of the garments I created went into production, because I'm sure they were a bit too edgy, but I'm extremely proud of how they adapted, and made more commercial the ones that did.

    What are your career goals? My ultimate career goals would be to create my own faith-based lifestyle brand and mobile store. A while back I started selling some of the heaps of vintage clothing, shoes, accessories, vinyl, and even new stuff in my closet I just never wear. Once I noticed how much people started to flock just to buy things from me because they admired my style, it inspired me to build a brand based on my lifestyle. I dabble in, get inspired by, and can adapt so many subcultures that I can't say I belong to just one. I would love to curate mobile store that blends all of the elements of style I enjoy: vintage, designer, boho, urban streetwear, and rock and roll. I want to be able to travel with the brand and it to be more than just selling clothing; I want to empower women and help as many girls as I can with their dreams. I want to carry small brands by young women I believe in, and support any art form they would like to share. Even if it means painting the entire bus, having a concert on the roof, or curating a temporary pop-up inside. There's so much talent that doesn't get the proper shine and I want to build a following to help as many young girls reach their goals as I can. It's all I ever wanted. I'm forever evolving and the brand will evolve with me. I have huge ideas to change the game. I just hope everyone is ready for the ride.

    How did FIDM help prepare you for your career? FIDM was the greatest preparation for my career. I never dreamed of pursuing a career in visual merchandising. Not only was FIDM such a credible and exciting school for employers to see on my resume but as a Merchandise Product Development major, I learned so many aspects of the industry. In MPD you learn everything from the initial idea of a product all the way to even after its sold to the consumer. It’s incredible. I feel like I was well prepared to take on absolutely anything.

    Keep up with Le Vasia on Instagram

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    Categories: Alumni News, Featured, Careers, Merchandise Product Development

  • May
    17
    2016

    Citizens of Humanity Makes Guest Visit to FIDM's Premier Product Development Group

    Carolyn Nowick and Laura D’Andrea visited FIDM as guest speakers from Citizens of Humanity, addressing the students in the Premier Merchandise Product Development group. Carolyn is the Director of Pre-Production, and Laura is the Production Pattern Maker, an … Read More

  • Apr
    08
    2016

    Three FIDM Grads Now Working at Swim and Lingerie Brand Hot As Hell

    Three 2013 graduates from FIDM’s Merchandise Product Development program came back as FIDM guest speakers recently, sharing with students in the Premiere MPD Group their success stories. Kelsey Farrar, Jilli Joffe, and Rebecca Bunker are all now working toge … Read More

  • Apr
    07
    2016

    FIDM Alumna Launches Jewelry Brand Ox By Olivia

    Sarah Olivia graduated from FIDM in 2012 with her degree in Merchandise Product Development. She now owns a jewelry company called Ox by Olivia. Get to know this inspiring young alumna. Tell us a little about yourself: I come from a large family with a back … Read More

  • Apr
    04
    2016

    Just Accepted SF Merchandise Product Development Student Wants to Launch Her Own Streetwear Brand

    Name: Emily Jackson Age: 17  Hometown: San Ramon, CA  FIDM Major: Merchandise Product Development FIDM Campus and Start Date: San Francisco, Fall 2016 Admissions Advisor: Laurel Gardner How did your advisor help with the process? Laurel was actively in … Read More

  • Mar
    07
    2016

    FIDM Student Crying After Meeting Pro Surfer Kelly Slater Video Goes Viral

    FIDM Student Sarah Grace Smith recently traveled to Hawaii with Quiksilver, where she is an intern, for the annual surf competition in memory of Eddie Aikau. After being captured crying after seeing her idol Kelly Slater for the first time, the video promptl … Read More

  • Feb
    24
    2016

    Merchandise Product Development Graduate is Running His Own Successful Business MLB International

    Gaurav Bhargava's entrepreneurial spirit first emerged when he was studying at NIFT in India as a fashion design student. Eight years later, he arrived at FIDM, receiving a degree in Merchandise Product Development. In 2001, he joined Fantasy Activewear Inc. … Read More

  • Feb
    16
    2016

    Merchandise Product Development Grad Taylor Thompson Lands Job at BCBG

    Taylor Thompson graduated last year in 2015 with her Professional Designation Degree in Merchandise Product Development. She's now working as a Design Assistant at BCBG MAX AZRIA. Tell us a little about yourself: After getting my degree in broadcast journal … Read More

  • Feb
    11
    2016

    Derek Lam Merchandising Associate Brittany Lee Reviews Merchandise Product Development Student Final Presentations

    Derek Lam Merchandising Associate and FIDM Alumna Brittany Lee was recently invited back to her alma mater to review and provide feedback on final presentations by fifteen Merchandise Product Development Students in the “Classification and Line Development” … Read More

  • Jan
    29
    2016

    Merchandise Product Development Grad Launches Outdoor Apparel Lifestyle Brand (Interview)

    After a successful Kickstarter campaign, Merchandise Product Development Graduate Amanda (Brown) Kovanis has launched Nakid Imagination, a clothing and lifestyle brand rooted in a love for the outdoors. We recently chatted with Amanda, who owns the company w … Read More

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