New York Times gives readers a behind-the-scenes look at denim research & development at Levi's state-of-the-art textile facility in San Francisco. Located 10 minutes from corporate headquarters, Eureka Lab is run by textile specialist Bart Sights. "Eureka is a nerve center and skunk works for innovation, a place to test out new treatments, new finishes, and new ideas," says the Times. The story describes boiling vats of indigo dye, laser printers, denim washing machines with pumice stones, and "torturous contraptions to test strength and durability." It also describes an atelier of sewers who collaborate with designers to create the next hot prototype for the global jean maker.
Categories: Industrywatch, Apparel Industry Management, San Francisco, Textiles, Merchandise Product Development
Names: Samantha Lavi & Finnigan Jones, Co-Founders & Co-Creative Directors Brand: Maximalist Tell us a bit about your company. FJ: We describe ourselves as “luxe-leisure” wear. We are the upscale alternative to the yoga pant. High quality and comfortabl … Read More
On July 8, Merchandise Product Development Student and SF Social Ambassador Mehanaokala Pilago attended the Digital Art Gallery Experience in the San Francisco Bay Area. Mehana's friend and FIDM classmate Laine tagged along with her. The art gallery was pre … Read More
Recent Merchandise Product Development Graduate Radhika Parsana, who previously studied biotechnology in India, already has a job as a design and trend researcher at Avery Dennison, a global leader in pressure-sensitive label technology serving the global ma … Read More
Amanda Bickert graduated in 2013 with her degree in Merchandise Product Development. She's now working with the Creative Director at PJ Salvage as an Assistant Technical Designer, creating tech packs and facilitating communication of design details to vendo … Read More
Name: Aijing Wu Age: 25 Hometown: Guangzhou, China Previous College: LASALLE College of the Arts, Singapore FIDM Major: Merchandise Product Development FIDM Campus and Start Date: LA, October 2015 Admissions Advisor: Susan Pope How did your advisor … Read More
FIDM Merchandise Product Development Graduate and current Social Alumni Ambassador KC Cassily has been selected as the Valedictorian for the FIDM Class of 2015. Recently profiled in the action sports job site Malakye, KC juggled a full-time position at Roxy … Read More
Get to know FIDM Social Ambassador Mehanaokala Pilago, a Merchandise Product Development Student at our San Francisco campus. Follow Mehanaokala on Twitter @FIDM_mehanokala for live updates about her life as a FIDM Student. Q&A with Mehanaokala: Home … Read More
BCBGeneration Creative Director Joyce Azria visited FIDM today, specifically as a guest speaker in a meeting of the Premiere Merchandise Product Development Group—an elite group of FIDM Students who because of their outstanding scholastic achievements, quali … Read More
Name: Freshtah Hamidi Major: Merchandise Product Development, followed by Business Management Grad Year: 2013 You began your career at bebe with an internship. How did the internship come about? I came across the design internship opportunity at bebe … Read More
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