Merchandise Product Development

Latest Merchandise Product Development News

  • Feb
    09
    2016

    Derek Lam Merchandising Associate Brittany Lee Reviews Merchandise Product Development Student Final Presentations

    Derek Lam Merchandising Associate and FIDM Alumna Brittany Lee was recently invited back to her alma mater to review and provide feedback on final presentations by fifteen Merchandise Product Development Students in the “Classification and Line Development” class. The brand they studied and presented was Urban Outfitters.

    After she provided the students with industry-driven feedback, Brittany stayed to speak candidly with the students to give them a little background on herself and her career in the fashion industry.

    Originally from New Jersey, Brittany moved to LA to go to FIDM. As a student, she interned at Paige in Culver City, then worked in Product Development at Band of Outsiders until they closed. Once she graduated from FIDM in September 2014, she moved back to the east coast and settled in New York. Through her connections at Band of Outsiders, she got her resume into Derek Lam.

    After interviewing with the Executive VP and Chief Merchant at Derek Lam, she was hired. She’s now the Merchandising Associate for two brands—Derek Lam and Derek Lam 10 Crosby—doing product merchandising which incorporates the business aspect as well as the creative.

    At Derek Lam, Brittany is responsible for creating the line sheets and doing all of the pricing. She does merchandising in the showroom. She looks at why something did or did not sell—at wholesale as well as retail sales—and sends out weekly selling reports to top executives.

    Every three months, there is a new season and the development process repeats itself, she explained. “At a small company, you learn so much. People have many different rolls. You do more, so you learn more.”

    She was asked by the students what set her apart to get the job at Derek Lam. She said that during the interview she spoke about what she did at Band of Outsiders. Her experience there helped her so much.

    Her advice? “You should intern. Work with what you have. Do as much as you can now. It will all pay off.”

    “I personally think Merchandise Product Development the best major. It’s very well-rounded. You can literally do anything with that major.”
    Her end goal is to have her own company. She wants her own retail store with her own line. She said she’ll do three years in New York, then she'd like to work overseas to gain global experience.

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    Categories: Alumni News, Student News, Merchandise Product Development

  • Jan
    29
    2016

    Merchandise Product Development Grad Launches Outdoor Apparel Lifestyle Brand (Interview)

    After a successful Kickstarter campaign, Merchandise Product Development Graduate Amanda (Brown) Kovanis has launched Nakid Imagination, a clothing and lifestyle brand rooted in a love for the outdoors. We recently chatted with Amanda, who owns the company … Read More

  • Jan
    28
    2016

    Merchandise Product Development Alumna Jessica Liao Launches Swimwear Brand Slate Swim

    Jessica Liao graduated from FIDM in 2014 with her degree in Merchandise Product Development. She's now the Owner/Designer of her own swimwear brand, SLATE SWIM LLC, crediting FIDM for laying the foundation. Tell us a little about yourself: I've known I wa … Read More

  • Dec
    21
    2015

    Catching Up With Merchandise Product Development Student Mercy Lynn James (Interview)

    Name: Mercy Lynn James Major: Merchandise Product Development Age: 18 What made you choose FIDM? I always knew I wanted to strive for something bigger than attending a regular state school, so I nudged myself past my comfort zone and began researching … Read More

  • Dec
    04
    2015

    Merchandise Product Developer Katherine Mortellaro Offers Career Advice for FIDM Students

    Students in the Premiere Product Development Group were treated recently to a talk by FIDM Grad Katherine Mortellaro, who is a product developer and freelance designer. Katherine earned her Merchandise Product Development degree in 2012 and is now going bac … Read More

  • Dec
    03
    2015

    Advice From Premium Denim Label Designer Jennifer Liss-Holty

    Jennifer Liss-Holty was a guest speaker today for the Premiere Product Development students in the Merchandise Product Development program. She shared her inspiring story of continued success in the fashion industry. After 15 years in the industry, she’s la … Read More

  • Nov
    09
    2015

    Industrywatch: A Look at Levi's Denim Laboratory

    New York Times gives readers a behind-the-scenes look at denim research & development at Levi's state-of-the-art textile facility in San Francisco. Located 10 minutes from corporate headquarters, Eureka Lab is run by textile specialist Bart Sights. "Eureka … Read More

  • Nov
    05
    2015

    Two FIDM Grads Launch Women's Collection Maximalist LA (Interview)

    Names: Samantha Lavi & Finnigan Jones, Co-Founders & Co-Creative Directors Brand: Maximalist Tell us a bit about your company.  FJ: We describe ourselves as “luxe-leisure” wear. We are the upscale alternative to the yoga pant. High quality and comfortabl … Read More

  • Jul
    15
    2015

    Social Ambassador Attends Sofitel's Digital Art Gallery Experience in San Francisco

    On July 8, Merchandise Product Development Student and SF Social Ambassador Mehanaokala Pilago attended the Digital Art Gallery Experience in the San Francisco Bay Area. Mehana's friend and FIDM classmate Laine tagged along with her. The art gallery was pre … Read More

  • Jun
    30
    2015

    Brand New MPD Grad Is Design and Trend Researcher at Avery Dennison

    Recent Merchandise Product Development Graduate Radhika Parsana, who previously studied biotechnology in India, already has a job as a design and trend researcher at Avery Dennison, a global leader in pressure-sensitive label technology serving the global ma … Read More

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