Merchandise Product Development

Latest Merchandise Product Development News

  • Sep
    22
    2016

    FIDM Grad and Black Scale Director of Production Devon Figueroa Visits FIDM Students


    As the Director of Production and Product Development at Black Scale, a top streetwear label headquartered in San Francisco, FIDM Grad Devon Figueroa returned to the Los Angeles campus this week to meet with the students in the Premier Merchandise Product Development group, to offer advice and share his experience in the industry.

    Devon Figueroa holds two degrees from FIDM, in Merchandise Product Development and in Menswear. After graduating, he was selected to participate in Nordstrom’s official internship program, where he worked directly under the Product Developer of Menswear and FIDM Grad, Scott Darlington.

    “Nordstrom really, really, really takes care of their employees,” Devon told the students. He said they want their employees to be happy, and they maintain a consistent dialogue about that, in terms of opportunity and career. They offered him a position in NPG (Nordstrom Product Group) after he completed the internship, but he decided he wanted to move back to Los Angeles to pursue working for a small company.

    It was then that he got the interview at Black Scale. He said when they looked at his portfolio they were afraid that he wanted to do more design work, but Devon asked for a chance to show them what he could do. It worked. He was hired as the Assistant Production Manager, and it wasn’t long before he was promoted to the Director of Production and Product Development, his current position.

    He said he loves working on a small team, where he can have a big impact on helping to build the brand. The Los Angeles office has only three people: the Head Designer, the Creative Director, and him. At Nordstrom, the merchandiser makes the calls, but at Black Scale he handles the merchandising as well, which he likes.

    As the Director of Production and PD, he makes decisions on fabric selection and manufacturing options. Black Scales does most of their production in China. He decided to save money on shipping, and do some manufacturing in Los Angeles, which he said he learned about at FIDM.

    Black Scale works with musical artists and other influencers. A$AP Rocky was their main person for awhile. They’ve collaborated with Burton, Puma, Adidas, Rude, Off-White, and Motown Records. Soon, they’ll be collaborating with Midnight Studios. “Shane is always in the office,” Devon said.

    Devon shared with the students that Money Ruins Everything, an agency and showroom in the fashion district of downtown Los Angeles, has the Black Scale account, and they’re always posting on Instagram that they’re looking for sales interns.

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    Categories: Menswear, Alumni News, Merchandise Product Development

  • Sep
    13
    2016

    Chelsie Kadota Makes a Splash With S.I.E. Swim Line (Interview)

    Merchandise Product Development Graduate Chelsie Kadota is the founder of S.I.E. Swim, a new swimwear collection that was recently showcased to the world at July's Miami Swim Week. We chatted with Chelsie to learn more. What led you to start S.I.E. Swim? Born … Read More

  • Sep
    06
    2016

    FIDM Grad Danielle Thaxton Featured in Vogue Italia for Winning International Denim Competition

    FIDM Graduate Danielle Thaxton was named Best U.S.A. Designer, awarded by Ralph Lauren, at the 2016 ISKO I-SKOOL™ Gran Finale denim competition, which featured more than 50,000 students from some of the best colleges and universities around the world. Daniel … Read More

  • Aug
    29
    2016

    Trendwatch: Urban Outfitters Boosts Sales by Looking Back

    Urban Outfitters seems to have hit on a winning formula to improve sales in the challenging 18 to 28 year-old space. Partnerships with heritage brands like Adidas, Wrangler, and Calvin Klein are bringing shoppers back to the once flagging brand. CEO Tr … Read More

  • Aug
    26
    2016

    FIDM Grad and Frame Sales Rep Diego Dominguez Visits Brand Portfolio Development Capstone Class

    Diego Dominguez graduated in 2007 with his degree in Merchandising & Marketing. Since then he has worked for Simon Miller and Kill City Jeans, and is now in New York at premium denim label Frame, working as a sales rep for the men’s line. He said he ha … Read More

  • Aug
    19
    2016

    Entrepreneur and Merchandise Product Development Grad Taylor Gilkey Launches Leather Bag Company

    Taylor Gilkey graduated from FIDM in 2012 with her degree in Merchandise Product Development. A year and a half ago, she started designing leather bags and launched her own company, Gilkey. She returned to FIDM last week to share her experience wi … Read More

  • Aug
    09
    2016

    Merchandise Product Development Grad Jake Heddaeus Working at Startup Co-Founded by Suki Waterhouse Called Pop & Suki

    Jake Heddaeus graduated this year with his degree in Merchandise Product Development. He's now working at Pop & Suki, an accessories startup co-founded by model and actress Suki Waterhouse. Tell us a little about yourself: I am a recent graduate who is … Read More

  • Aug
    03
    2016

    Alumna Lina Assayed Blogs for Beauty

    FIDM Grad Lina Assayed is featured in Orange County lifestyle magazine Locale, describing her current passion for neon-colored hair. The Merchandise Product Development major set out to be a stylist, and morphed into a fashion and beauty blogger in 2013 w … Read More

  • Jul
    22
    2016

    FIDM IMPD Grad Danielle Thaxton Win Prestigious ISKO Award in Europe

    FIDM Alumna Danielle Thaxton just won the ISKO Award in Europe. She has a degree in Merchandise Product Development and graduated in 2016 with her International Manufacturing and Product Development degree. Tell us a little about yourself: I wa … Read More

  • Jul
    20
    2016

    Trendwatch: Designs for the Disabled

    Magnets instead of buttons for people with Parkinson's, puffy jackets that convert to sleeping bags for refugees, polo shirts with velcroed flaps for easy access to chemo ports—these designs and more are explored in a New York Times story about the growing i … Read More

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