Macro trends are interpreted for specific product categories. By Rachel Vrbka and Adrienne Le.
Designed by YuPing Chao, Melissa Dawn Tedesco, and Katherine Maryann Martinez.
Students create an integrated marketing communications campaign that includes advertising, PR, direct mail, and events for the target market. By Na Yeong Lee.
This quarter-long project challenges the student to define the target market and apply various merchandising presentation techniques. Designed by Raychel Robinson.
Current events, new and unusual businesses, innovative products and shifts in attitudes are researched and interpreted. Designed by Dana Forman.
Various messages are created for a range of media. By Raychel Robinson.
Target markets are researched to better understand consumer behavior. Designed by Brian Steier.