Merchandising & Marketing

Latest Merchandising & Marketing News

From executives at major corporations to entrepreneurs with the next hot fashion app or vintage boutique, these graduates of FIDM, one of the top fashion marketing schools, are out there achieving in the industry.

  • Aug

    FIDM Grad and Frame Sales Rep Diego Dominguez Visits Brand Portfolio Development Capstone Class

    Diego Dominguez graduated in 2007 with his degree in Merchandising & Marketing. Since then he has worked for Simon Miller and Kill City Jeans, and is now in New York at premium denim label Frame, working as a sales rep for the men’s line. He said he has that feeling again—“That feeling of I can’t wait to go to bed, so I can get up and go to work in the morning.”

    He was in Los Angeles this week for business, and dropped by FIDM’s Brand Portfolio Development class, a capstone class for students in Merchandise Product Development. He wanted to share with the students, first-hand, his experience in the fashion industry.

    Destined for a career in fashion, Diego started a line of graphic tees when he was in high school, called Mischief. He said he he silk screened graphics on tees. It was the beginning.

    One of the things that sets him apart from others, he said, is that he has “hustle.” He once got famous graphic artist Retna, a.k.a. Marquis Lewis, to paint the front of his store, which is no small feat considering Retna has been commissioned to tag Louis Vuitton stores, and work on projects with Nike.

    Not only is he good at “hustle,” he’s also a natural at communication and connecting with people. So, he decided to pursue the business side of fashion—sales—which is where he is currently thriving.

    One of the things that FIDM taught him was to be confident in what you already know—everything you learn and all the experience you continue to gain in the fashion industry. Looking back, he said, “I was a lot more valuable than I thought I was.”

    While he was visiting with the MPD students, he looked over the portfolio of FIDM Student Elise Lorenz, and offered feedback. The brand she picked was Frame, and Diego told her she was pretty much “spot on” with her silhouettes profiled in her collection.

    Based out of New York, Diego travels all over, handling the North American region for Frame. He also reps Miansai, a high end jewelry company headquartered in New York, that uses Italian leathers, precious metals, and custom-made marine grade ropes for their pieces.

    He told students that the showroom he works for in New York, Goods & Services, also has a showroom in Los Angeles, and they’re hiring.


    Categories: Merch Marketing, Alumni News, Merchandise Product Development

  • Jul

    Business Management Grad Runs Her Own Marketing Company

    After receiving a degree in Merchandising & Marketing, Caitlyn Braegelmann pursued her B.S. degree in Business Management at FIDM. Upon graduation, she received her MBA from Loyola Marymount University in Marketing. While working as a Domestic Marketing Mana … Read More

  • Jul

    New Merchandising & Marketing Alumna Worked with Jayden Smith on NYLON Cover Story

    Merchandising & Marketing Graduate Jazmin Raymond recently had the chance to work with Jayden Smith for the August cover story of NYLON magazine. The 2016 graduate was on-set via a styling opportunity from the Career Center and said she "had the time of my lif … Read More

  • Jul

    Zappos Selects Two FIDM Students For Paid Full-Time Internships

    Congratulations to Merchandising & Marketing Students Emily Hotton (SF campus) and Nina Vujasinovic (LA campus) on receiving full-time paid internships with Zappos this fall in the company's merchandising and planning departments. These coveted internships i … Read More

  • Jun

    Catching Up With FIDM Grad and Pro Skater Spencer Nuzzi

    FIDM Merchandise & Marketing Graduate and pro skater Spencer Nuzzi is now an Outfitter/Stylist at Trumaker and he also sells his own line of apparel and accessories. We recently caught up with the Los Angeles-based alum to learn more.  How did you get invol … Read More

  • Jun

    Merchandise Marketing Graduate Finds Dream Job at Petco

    Zayne Maeda is now a Merchandise Manager at Petco, where she is a one of the merchants for Aquatic Supplies. We recently talked with the FIDM Grad to learn more about her new job. How did your new job at PETCO come about? I’ve always wanted to be in the pet … Read More

  • Jun

    Diane Von Furstenberg Sales Assistant and FIDM Grad Visits Students in Premier Marketing Group

    Students in the Premier Marketing Group (PMG) were recently treated to special visit from Alicia Buczek, Diane Von Furstenberg Sales Assistant at 10Eleven Showroom in downtown Los Angeles. Alicia graduated from FIDM in 2014 with her Merchandising & Marketing … Read More

  • Jun

    Senior Merchandiser at Paige Denim Offers Career Advice to FIDM Students

    Ten years ago, Jennifer Rhee graduated from FIDM. She’s now a Senior Merchandiser at Paige, a premium denim and lifestyle label headquartered in Los Angeles, and visited FIDM last week as a guest speaker for students in the Premier Product Development Group … Read More

  • Jun

    Just Accepted Merchandise & Marketing Student is a Fashion, Beauty & Music YouTuber

    Name: Jizelle Gutierrez 
 Age: 16 
 Hometown: Anaheim, CA 
 FIDM Major: Merchandise & Marketing 
 FIDM Campus and Start Date: Orange County Campus, Fall of 2017 
 Admissions Advisor: Erica and Margaret 
 How did your advisor help with the process? Margaret w … Read More

  • May

    Merchandise Marketing Grad is Now Assistant Buyer at Sears

    Merchandise Marketing Graduate Molly Gahan has recently been named Assistant Buyer at Sears. We recently caught up with the 2015 graduate to find out more.  We hear you started at Sears as an intern. How did that role come about? Before I moved back to the Ch … Read More