Merchandising & Marketing

Latest Merchandising & Marketing News

From executives at major corporations to entrepreneurs with the next hot fashion app or vintage boutique, these graduates of FIDM, one of the top fashion marketing schools, are out there achieving in the industry.

  • Mar

    FIDM/DECA Alumna Now Buyer for Zappos

    Ja'Shae Jones competed in DECA as a high school student in Ohio, earned a DECA scholarship to FIDM, and graduated in 2014 with her degree in Merchandising & Marketing. She's now a buyer at Zappos, working at their headquarters in Las Vegas, Nevada.

    Tell us a little about yourself: Hi there, my name is Ja'Shae also known as Shae. I am originally from Ohio and was always a small town girl with big dreams. My passion for the fashion industry started at a very very young age. Fashion in my eyes was a way to bring science and creativity together, which was a perfect fit for me as I am both very analytical and artistic at the same time!

    FIDM was my dream school since I can remember. I knew that was where I wanted and needed to go to accomplish my goals of working in the fashion industry. It was then when I decided to take the next necessary steps to prep for college. I joined my high school's Marketing Career Technology Program, which teaches students lifelong skills and they graduate with a strong connection to post-secondary education, making their transition to college and work easier. Then I joined DECA and competed in various competitions across the midwest.

    When I got accepted into FIDM it was a dream come true! I packed up and moved across the U.S. all on my own to go after the dream. Attending FIDM was some of the best years of my life and I truly felt like I finally belonged and gained even more knowledge about the industry and life.

    Where are you working? After graduating FIDM in 2014, I landed a merchandising internship at the Zappos headquarters in Las Vegas. Happy to say I have worked my way up to my dream job—I am a buyer for women’s clothing.

    How do you feel FIDM prepared you? The work and projects we did at FIDM were almost exactly like actually working in the industry. FIDM gave us real life experiences in college to prepare us.

    How did the DECA Scholarship you earned at FIDM help? The DECA scholarship definitely helped a lot! College was something I had to make happen on my own, and any scholarship was very much appreciated.

    How was being a DECA Student a perfect segue into FIDM? DECA also gave real life examples to prep you for problems and scenarios you could actually deal with in the industry.

    How did you decide on your major? I took the Career Quiz on the FIDM site to sort of guide me to sort out my skills, traits and interests into what would be a good fit. I also spoke with some FIDM Career Advisors just to make sure I understood each clearly. Merchandise Marketing was my final choice, as I thought it covered multiple career options in the industry.

    Any advice for a DECA student thinking about applying to FIDM? Definitely let your creativity show! DECA can give you that business savvy edge, but it’s great to show off your personal fashionista side to give the best of both worlds!

    What is your biggest goal right now? My biggest goal as of now, is to soak up as much knowledge as I can from mentors all over the fashion industry to apply those to myself to grow as much as I can. AND of course to travel! :)

    Anything else you’d like to share? If anyone has more questions, want to hear more of my story, need advice or just to chat feel free to contact me! :), @AllShaeAllDay


    Categories: Merchandising & Marketing, Alumni, Careers

  • Mar

    Oakley's Former VP Global Merchandising Visits FIDM

    Most recently the VP of Global Merchandising for Oakley, Jesse Garcia has a passion for product, retail and fashion. Students in the Premier Merchandise Product Development group were recently treated to a visit from this global leader who has held merchandisi … Read More

  • Mar

    Summer Internships Recruiting Now

    Vince, the Television Academy, Patagonia, and Zumiez are just some of the summer 2017 internships posted on the Career Center's online Career Network. Apply early, and spend the summer gaining valuable industry experience. Or drop in the on campus Career Cente … Read More

  • Mar

    Millennials Top 3 Sites for Online Apparel

    Amazon, Nordstrom, and Old Navy record higher sales figures than other retailers when it comes to millennials shopping for clothes online reports Recode. The biggest surprise from the sales data gathered by industry analyst Slice Intelligence? Five year old st … Read More

  • Mar

    Paris Boutique Colette Gives Rare Interview

    Colette, Paris' chic shop for fashion, music, art and design gives a rare interview to the New York Times in celebration of 20 years in retail. The concept store known globally for its unique merchandise is a very personal reflection of the taste of two women— … Read More

  • Mar

    GUESS Recruits Summer Interns on LA Campus

    Recruiters visited FIDM today to interview students for their prestigious summer internship program. "The Institute prepares students for the workplace, and FIDM students know the industry," explains recruiters Kylie Baker and Sergio Vejar, on why they prize t … Read More

  • Feb

    Grad Advises Students To Use Career Network

    Katie Mai returned to her alma mater today to speak to the Premier Students in the Merchandising & Marketing and Bachelor’s in Business Management Programs. She told the story of how she has taken her FIDM degree from her first internship at Ted Baker, to work … Read More

  • Feb

    Student Program at Retail's BIG Show

    Eleven students from seven FIDM Majors attended the Student Program at Retail’s BIG Show in New York this past month. Six out of the eleven were sponsored to go on the trip by scholarship from the NRF Association. The fashion and retail leaders of tomorro … Read More

  • Feb

    Celeb Fashion Stylist Sophie Lopez

    Students in FIDM Instructor’s Vincenzo Lodato’s Marketing Essentials class were treated to a guest visit this week from top celebrity fashion stylist and designer Sophie Lopez, the go-to stylist for Kate Hudson and named in the top 25 stylists for two years in … Read More

  • Dec

    Going The Distance With Student Gabriella Castillo

    Commuting is a way of life for some of our students. Many come from different cities to attend FIDM as a way to pursue their careers without leaving home. Imagine coming from a different country to attend class daily. Professional Designation Merchandising & M … Read More