Merchandise Marketing

Latest Merchandise Marketing News

From executives at major corporations to entrepreneurs with the next hot fashion app or vintage boutique, these graduates of FIDM, one of the top fashion marketing schools, are out there achieving in the industry.

  • Feb
    01
    2016

    Industrywatch: Kate Spade Founders Launch New Brand

    Frances Valentine, the new accessories brand started by Kate and Andy Spade (of Kate Spade New York fame) launches this month with shoes and handbags at Bloomingdale's and Nordstrom. The creative couple who met at Arizona State over 30 years ago sold the namesake brand to Liz Claiborne, Inc. in 2006. Now they are partnering with original partner Elyce Arons on a pricier line of shoes and handbags that they hope to grow slowly—with Andy in charge of marketing and Kate focused on design. Read more in Business of Fashion.

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    Categories: Industrywatch, Merch Marketing, Footwear Design

  • Dec
    18
    2015

    FIDM Grad and Current Student Partner as Styling Duo Chris X Alex

    The Style Almanac has a post on FIDM Graduate Alejandra Palma (left) and current Merchandise Marketing Student and FIDM Social Ambassador Christina Walker (right), who are working together as Chris X Alex. The styling duo first began working together on FI … Read More

  • Dec
    18
    2015

    Just Accepted Merchandise Marketing Student Has a Thriving Career at Old Navy

    Name: Kenneth Duane Talao Age: 18 Hometown: Mission Viejo, CA Work Experience: OLD NAVY Sales and Service Leader, Associate Trainer, Associate Coach/Lead, Loss Prevention; PACSUN Irvine Spectrum Sale Associate (2014) FIDM Major: Merchandise Marketin … Read More

  • Dec
    07
    2015

    Just Accepted Merchandise Marketing Student to Pursue Her Dreams at FIDM

    First and Last Name: Mary Erin Gadbut Age: 18 Hometown: Newport Beach, CA FIDM Major: Merchandise Marketing FIDM Campus and Start Date: LA Campus, January Admissions Advisor: Susan Pope How did your advisor help with the process? Susan sat down w … Read More

  • Jul
    23
    2015

    Merchandise Marketing Grad Builds Career at Nordstrom

    Outstanding student Bailey Pierson graduated FIDM with a degree in Merchandise Marketing in March 2015. She is building her career at top retailer Nordstrom in California, where she worked while attending merchandising school downtown. Her ultimate goal? To … Read More

  • Jul
    22
    2015

    FIDM Alumni Launch Creative Consulting Agency Jacob X Jordan

    Merchandise Marketing Graduate Jacob Vargas and FIDM Visual Communciations Alumna Jordan Douglas have launched the creative consulting agency, Jacob X Jordan. The duo, who have a background in styling, fashion PR, marketing, and special event production, is … Read More

  • Jul
    09
    2015

    Just Accepted High School Junior Already Owns an Online Fashion Boutique

    Name: Kaitlyn Shelton Age: 17 Hometown: Northern Kentucky/Cincinnati Area FIDM Major: Merchandise Marketing FIDM Campus and Start Date: LA, July 2016 Admissions Advisor: Laura Gorham How did your advisor help with the process? Laura was a tremendous … Read More

  • Jul
    07
    2015

    Merch Marketing Student Is a Semi-Finalist for NRF's Ray Greenly Scholarship

    Merchandise Marketing second year student Amanda Tobias has just been named a semi-finalist for the NRF Foundation's Ray Greenly Scholarship. Undergraduate and graduate students from more than 40 schools across the country applied for the award, and executi … Read More

  • Jun
    22
    2015

    10 FIDM Merchandise Marketing Grads with Great Careers in Fashion

    A Merchandise Marketing degree from FIDM is a great starting point for a career in the global fashion industry. Here are 10 examples of opportunities for Merchandise Marketing Grads.  Allison Molinatti just opened her second boutique in Napa Valley.  PR ex … Read More

  • Jun
    03
    2015

    Just Accepted Merchandise Marketing Student is a High School Junior Who Speaks Hebrew and Chinese

    Name: Dani Gross Age: 16 Hometown: Beverly Hills, CA FIDM Major: Merchandise Marketing FIDM Campus and Start Date: Fall 2016, Los Angeles Admissions Advisor: Kathi Gilbert How did your advisor help with the process? Kathi was amazing. We met last summ … Read More

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