Merchandising & Marketing

Latest Merchandising & Marketing News

From executives at major corporations to entrepreneurs with the next hot fashion app or vintage boutique, these graduates of FIDM, one of the top fashion marketing schools, are out there achieving in the industry.

  • Nov
    18
    2016

    Top Model Maye Musk Visits FIDM


    Maye Musk, top model, dietician, and mother of Elon Musk, Kimbal Musk, and Tosca Musk, visited FIDM last week as a guest speaker for the Marketing Essentials class taught by FIDM Instructor Vincenzo Lodato.

    Maye grew up in South Africa and started modeling at a young age. Looking back, she said she was a “science nerd,” but was asked to model so she did. It was not the priority, however.

    She earned her B.S. of Science while modeling, then became a dietician and nutritionist. She’s always been committed to education first. In fact, when she was first starting out, she wouldn’t take off school. “I modeled only on the weekends,” she said.

    In recent times her presence on Instagram has been very beneficial to her career as a model and public figure, she told the class. She gets invitations to red carpet events through social media. And famed photographers such as Mike Ruiz found her through Instagram. He shot her for the cover of Borealis Magazine, and refers to her as his muse.

    She presented a slideshow of her work to the students, narrating it as she went along, with stories about each of the images and photoshoots.

    She landed a small part in Beyonce’s “Haunted” music video, wearing a 10K Euro dress, a 50’ veil, spikey necklace, and shoes “not made for walking, only made for modeling.”

    Since the age of 28, she started getting cast as the “older woman.” She told the students that it was at that age that she started getting hired to do mother-of-the-bride gigs because all of the other models were only 20 years old.

    In her late 30s she started getting flown around the country to model. It seemed everyone was casting “older” models. Later, she was even hired to pose as a would-be 60-year-old Marilyn Monroe. Vogue Italia cast her for their cover shot as Head Mistress of a charm school.

    Maye opened up the discussion for questions from the students. When asked what tips she has for young professionals embarking on their careers in the fashion industry, she said, “Know what you want to do, and then pursue it.”

    She said she used to go on 20 auditions before she would get one call-back. It’s all about perseverance. And when it comes to setbacks, she suggested that to overcome them, “you just have to keep going, because the setbacks do end.”

    As far as how she wants to market herself these days, she said, “I like that I’m inspiring older women to still work. A woman of 68 can still be relevant, and contribute to society.”

    In fact, she had just returned from a trip to China where she was asked to give a talk about older women still have a place in the community.

    The students were left with one final thought. The three most important values she holds dear in her life are family, working hard, and being honest.

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    Categories: Merch Marketing

  • Nov
    04
    2016

    Global Head of Consumer Products and Retail for DreamWorks Animation Jim Fielding Visits FIDM

    Students in Vincenzo Lodato's Marketing Essentials class were treated to a special guest speaker this week on the Los Angeles campus. Jim Fielding, the Global Head of Consumer Products and Retail for DreamWorks Animation, shared with the students his i … Read More

  • Oct
    27
    2016

    Interdepartmental Collaboration Brings Real World Experience Into the Classroom

    FIDM is constantly working to bring real life industry experience into the classroom. To this point, a new interdepartmental collaboration began last quarter between Merchandising & Marketing (MM) and Merchandise Product Development (PD). Students in b … Read More

  • Oct
    26
    2016

    Twelve Outstanding Faculty Winners Named for 2016

    The student body has voted 12 faculty members Outstanding Faculty Award winners for 2016. Congratulations to these industry leaders and educators for passing along their expertise and inspiring the next generation! Read more about:Vickie Peters, Apparel In … Read More

  • Oct
    25
    2016

    FIDM Student Teams Are Semi-Finalists in NRF Student Challenge Competition

    This year, the NRF Foundation collaborated with STORY, the New York City retailer, for the Student Challenge Competition - The Big Pitch. This business-case competition allows NRF Student Association members to demonstrate their creativity and business acume … Read More

  • Oct
    20
    2016

    Grad is Vice President of Merchandising and Planning at Kate Hudson's Fabletics

    Merchandise & Marketing Graduate Jeffrey Brumley, who is currently the Vice President of Merchandising and Planning at Fabletics, has recently returned to sunny California after nearly a decade in New York and Vancouver where he worked at VINCE and Lululemon, … Read More

  • Aug
    26
    2016

    FIDM Grad and Frame Sales Rep Diego Dominguez Visits Brand Portfolio Development Capstone Class

    Diego Dominguez graduated in 2007 with his degree in Merchandising & Marketing. Since then he has worked for Simon Miller and Kill City Jeans, and is now in New York at premium denim label Frame, working as a sales rep for the men’s line. He said he ha … Read More

  • Jul
    25
    2016

    Business Management Grad Runs Her Own Marketing Company

    After receiving a degree in Merchandising & Marketing, Caitlyn Braegelmann pursued her B.S. degree in Business Management at FIDM. Upon graduation, she received her MBA from Loyola Marymount University in Marketing. While working as a Domestic Marketing Mana … Read More

  • Jul
    21
    2016

    New Merchandising & Marketing Alumna Worked with Jayden Smith on NYLON Cover Story

    Merchandising & Marketing Graduate Jazmin Raymond recently had the chance to work with Jayden Smith for the August cover story of NYLON magazine. The 2016 graduate was on-set via a styling opportunity from the Career Center and said she "had the time of my lif … Read More

  • Jul
    20
    2016

    Zappos Selects Two FIDM Students For Paid Full-Time Internships

    Congratulations to Merchandising & Marketing Students Emily Hotton (SF campus) and Nina Vujasinovic (LA campus) on receiving full-time paid internships with Zappos this fall in the company's merchandising and planning departments. These coveted internships i … Read More

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