Merchandising & Marketing

Latest Merchandising & Marketing News

From executives at major corporations to entrepreneurs with the next hot fashion app or vintage boutique, these graduates of FIDM, one of the top fashion marketing schools, are out there achieving in the industry.

  • Jun
    16
    2016

    Catching Up With FIDM Grad and Pro Skater Spencer Nuzzi

    FIDM Merchandise & Marketing Graduate and pro skater Spencer Nuzzi is now an Outfitter/Stylist at Trumaker and he also sells his own line of apparel and accessories. We recently caught up with the Los Angeles-based alum to learn more. 

    How did you get involved with Trumaker and what do you enjoy about working for them? I got involved with Trumaker because of my interest in men's fashion as well as having the experience in styling men's footwear lookbooks, photo shoots, and other related content. My favorite part about working for a menswear company is the ability to help guys put together a wardrobe and feel good about wearing it.

    Are people ever surprised that a pro skater is their tailor/stylist? People are very surprised to learn I am pro skater. I'm still not sure if it helps or hinders me. I tell clients it's my other job and how I went to fashion school to follow my other career in fashion. Why not do both right? I mean look how mainstream skater/streetwear fashion has become; as a skater i've always been around fashion, and now i'm this professional stylist for professionals which can be surprising to some.

    Tell us about your line. Nuzzi Brand first started with collaborations with other clothing brands I was sponsored by or connected with. I did some creative directive work but what ultimately helped was the few years of graphic design experience making logos for stickers, tee's, and hats. So once I had a manufacturer set up, it was full-speed ahead.

    How do you connect with your fans? I've established a market/fan base mainly from social media. A lot of my fans connected through my Youtube videos: how-to's, lifestyle videos, and more. I also connect with my audience through Instagram, Twitter, Facebook, and most importantly my website. Here fan's can purchase Nuzzi Brand product, watch videos, and be updated on anything coming out next.

    What are your ultimate career goals? Ultimately I'd like to pursue my brand into something bigger and better. It would only be complete with my friends and fam working by my side to accomplish career milestones.

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    Categories: Merch Marketing, Alumni News, Action Sports, Featured

  • Jun
    09
    2016

    Merchandise Marketing Graduate Finds Dream Job at Petco

    Zayne Maeda is now a Merchandise Manager at Petco, where she is a one of the merchants for Aquatic Supplies. We recently talked with the FIDM Grad to learn more about her new job. How did your new job at PETCO come about? I’ve always wanted to be in the pet … Read More

  • Jun
    08
    2016

    Diane Von Furstenberg Sales Assistant and FIDM Grad Visits Students in Premier Marketing Group

    Students in the Premier Marketing Group (PMG) were recently treated to special visit from Alicia Buczek, Diane Von Furstenberg Sales Assistant at 10Eleven Showroom in downtown Los Angeles. Alicia graduated from FIDM in 2014 with her Merchandising & Marketing … Read More

  • Jun
    07
    2016

    Senior Merchandiser at Paige Denim Offers Career Advice to FIDM Students

    Ten years ago, Jennifer Rhee graduated from FIDM. She’s now a Senior Merchandiser at Paige, a premium denim and lifestyle label headquartered in Los Angeles, and visited FIDM last week as a guest speaker for students in the Premier Product Development Group … Read More

  • Jun
    06
    2016

    Just Accepted Merchandise & Marketing Student is a Fashion, Beauty & Music YouTuber

    Name: Jizelle Gutierrez 
 Age: 16 
 Hometown: Anaheim, CA 
 FIDM Major: Merchandise & Marketing 
 FIDM Campus and Start Date: Orange County Campus, Fall of 2017 
 Admissions Advisor: Erica and Margaret 
 How did your advisor help with the process? Margaret w … Read More

  • May
    19
    2016

    Merchandise Marketing Grad is Now Assistant Buyer at Sears

    Merchandise Marketing Graduate Molly Gahan has recently been named Assistant Buyer at Sears. We recently caught up with the 2015 graduate to find out more.  We hear you started at Sears as an intern. How did that role come about? Before I moved back to the Ch … Read More

  • Apr
    18
    2016

    Business Management Grad Working at UK-Based Trend Forecasting Service and Magazine

    Winnipeg, Manitoba native Samantha Duha grew up in the middle of Canada, where she worked as an assistant buyer for a nationwide women’s contemporary clothing company after high school. "With little to no experience in fashion, I was thrown into a job that I … Read More

  • Feb
    25
    2016

    Merchandise Marketing Students Meet Entrepreneur and Founder of RPMWest Menswear Brand

    Merchandise Marketing students in Andrew Batey’s Entrepreneurship class were treated this week to an inspiring presentation by Manuel Rappard, founder of RPMWest, a company launched by a Kickstarter campaign. RPMWest is an ecommerce menswear brand. To date, M … Read More

  • Feb
    23
    2016

    Merchandise Marketing Grad Michelle Miles Lands Job at Stein Mart's Headquarters in Florida (Interview)

    Michelle Miles graduated three months ago with her Merchandise Marketing Professional Designation Degree from FIDM. She's now working at Stein Mart as a Merchandise Coordinator. Tell us a little about yourself: Prior to FIDM, I was working in Boston as a Ma … Read More

  • Feb
    11
    2016

    Just Accepted Merchandise Marketing Student Dreams of Being a Buyer and Owning Her Own Store One Day

    Name: Emily Rodriguez Age: 17 Hometown: Redlands, CA FIDM Major: Merchandise Marketing FIDM Campus and Start Date: Orange County, July 2016 Admissions Advisor: Shirley McDonald How did your advisor help with the process? Shirley so great and so helpful … Read More

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