Merchandise Marketing

Latest Merchandise Marketing News

From executives at major corporations to entrepreneurs with the next hot fashion app or vintage boutique, these graduates of FIDM, one of the top fashion marketing schools, are out there achieving in the industry.

  • Feb
    11
    2016

    Just Accepted Merchandise Marketing Student Dreams of Being a Buyer and Owning Her Own Store One Day

    Name: Emily Rodriguez

    Age: 17

    Hometown: Redlands, CA

    FIDM Major: Merchandise Marketing

    FIDM Campus and Start Date: Orange County, July 2016

    Admissions Advisor: Shirley McDonald

    How did your advisor help with the process? Shirley so great and so helpful. She helped me get a understanding of what FIDM offered, she answered all my questions, and always supported me through the whole application process.

    Tell us a bit about yourself. I love being around my family and friends and I'm also a big dog lover. Every since I was little, my aunt and uncles have always inspired me to go into merchandise and marking and can't wait to start a career of my own.

    What are your proudest accomplishments so far? One of my proudest accomplishment so far is being able to get accepted to a college and specifically FIDM. I'm so honored.

    What made FIDM right for you? I have always looked into FIDM and heard many people talk about how great FIDM was, so I decided to look into it a bit more and soon after I got to meet with Shirley and she explained everything FIDM had to offer and convinced me it was the right school for me.

    Describe your entrance project. I had to pretend that I was a owner/buyer of a clothing store and create five types of outfits. I was so excited because I've always dreamed of having my own clothing store, so I decided to make a look book; I gathered up five of my closest friends and dressed them up with clothes that I would want in my store, and went out to State Street in Redlands and took pictures of them from head to toe. My five different outfits were casual wear,  evening wear, career wear, "California" outerwear, and active wear.

    What are your career goals? My career goals are being able to be successful in life and to be a buyer for a successful store and maybe one day, own my very own store.

    What do you expect to learn at FIDM? I expect to learn the things I need to know to be a successful and make smart choices in my career. I'm excited to be able to learn about fashion and the newest trends, and most importantly, ready to start a new chapter in my life.

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    Categories: Just Accepted, FIDM, Admissions, Merch Marketing, Interview

  • Feb
    01
    2016

    Industrywatch: Kate Spade Founders Launch New Brand

    Frances Valentine, the new accessories brand started by Kate and Andy Spade (of Kate Spade New York fame) launches this month with shoes and handbags at Bloomingdale's and Nordstrom. The creative couple who met at Arizona State over 30 years ago sold the na … Read More

  • Dec
    18
    2015

    FIDM Grad and Current Student Partner as Styling Duo Chris X Alex

    The Style Almanac has a post on FIDM Graduate Alejandra Palma (left) and current Merchandise Marketing Student and FIDM Social Ambassador Christina Walker (right), who are working together as Chris X Alex. The styling duo first began working together on FI … Read More

  • Dec
    18
    2015

    Just Accepted Merchandise Marketing Student Has a Thriving Career at Old Navy

    Name: Kenneth Duane Talao Age: 18 Hometown: Mission Viejo, CA Work Experience: OLD NAVY Sales and Service Leader, Associate Trainer, Associate Coach/Lead, Loss Prevention; PACSUN Irvine Spectrum Sale Associate (2014) FIDM Major: Merchandise Marketin … Read More

  • Dec
    07
    2015

    Just Accepted Merchandise Marketing Student to Pursue Her Dreams at FIDM

    First and Last Name: Mary Erin Gadbut Age: 18 Hometown: Newport Beach, CA FIDM Major: Merchandise Marketing FIDM Campus and Start Date: LA Campus, January Admissions Advisor: Susan Pope How did your advisor help with the process? Susan sat down w … Read More

  • Jul
    23
    2015

    Merchandise Marketing Grad Builds Career at Nordstrom

    Outstanding student Bailey Pierson graduated FIDM with a degree in Merchandise Marketing in March 2015. She is building her career at top retailer Nordstrom in California, where she worked while attending merchandising school downtown. Her ultimate goal? To … Read More

  • Jul
    22
    2015

    FIDM Alumni Launch Creative Consulting Agency Jacob X Jordan

    Merchandise Marketing Graduate Jacob Vargas and FIDM Visual Communciations Alumna Jordan Douglas have launched the creative consulting agency, Jacob X Jordan. The duo, who have a background in styling, fashion PR, marketing, and special event production, is … Read More

  • Jul
    09
    2015

    Just Accepted High School Junior Already Owns an Online Fashion Boutique

    Name: Kaitlyn Shelton Age: 17 Hometown: Northern Kentucky/Cincinnati Area FIDM Major: Merchandise Marketing FIDM Campus and Start Date: LA, July 2016 Admissions Advisor: Laura Gorham How did your advisor help with the process? Laura was a tremendous … Read More

  • Jul
    07
    2015

    Merch Marketing Student Is a Semi-Finalist for NRF's Ray Greenly Scholarship

    Merchandise Marketing second year student Amanda Tobias has just been named a semi-finalist for the NRF Foundation's Ray Greenly Scholarship. Undergraduate and graduate students from more than 40 schools across the country applied for the award, and executi … Read More

  • Jun
    22
    2015

    10 FIDM Merchandise Marketing Grads with Great Careers in Fashion

    A Merchandise Marketing degree from FIDM is a great starting point for a career in the global fashion industry. Here are 10 examples of opportunities for Merchandise Marketing Grads.  Allison Molinatti just opened her second boutique in Napa Valley.  PR ex … Read More

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