Merchandising & Marketing

Latest Merchandising & Marketing News

From executives at major corporations to entrepreneurs with the next hot fashion app or vintage boutique, these graduates of FIDM, one of the top fashion marketing schools, are out there achieving in the industry.

  • Jul
    25
    2016

    Business Management Grad Runs Her Own Marketing Company

    After receiving a degree in Merchandising & Marketing, Caitlyn Braegelmann pursued her B.S. degree in Business Management at FIDM. Upon graduation, she received her MBA from Loyola Marymount University in Marketing. While working as a Domestic Marketing Manager for Hunter Industries, Caitlyn managed the social media accounts for the large manufacturing company. This past January, the FIDM Grad took the leap to start her own marketing company, Speak Marketing Services, where she manages social media and offers a variety of marketing services for various clients. 

    "My advice to anyone looking to go into marketing in general is to get your hands dirty and try everything," she says. "Find a company that offers you opportunities to work in many different types of marketing because you never know which areas you'll love the most. When new projects come up, be the first to stand up and volunteer. If you find yourself at a job where there aren't very many opportunities, create them yourself by proving the business value of something you want to pursue for the company. And always bring solutions, not problems."

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    Categories: Business Management, Social Media, Merch Marketing, Alumni News

  • Jul
    21
    2016

    New Merchandising & Marketing Alumna Worked with Jayden Smith on NYLON Cover Story

    Merchandising & Marketing Graduate Jazmin Raymond recently had the chance to work with Jayden Smith for the August cover story of NYLON magazine. The 2016 graduate was on-set via a styling opportunity from the Career Center and said she "had the time of my lif … Read More

  • Jun
    16
    2016

    Catching Up With FIDM Grad and Pro Skater Spencer Nuzzi

    FIDM Merchandise & Marketing Graduate and pro skater Spencer Nuzzi is now an Outfitter/Stylist at Trumaker and he also sells his own line of apparel and accessories. We recently caught up with the Los Angeles-based alum to learn more.  How did you get invol … Read More

  • Jun
    09
    2016

    Merchandise Marketing Graduate Finds Dream Job at Petco

    Zayne Maeda is now a Merchandise Manager at Petco, where she is a one of the merchants for Aquatic Supplies. We recently talked with the FIDM Grad to learn more about her new job. How did your new job at PETCO come about? I’ve always wanted to be in the pet … Read More

  • Jun
    08
    2016

    Diane Von Furstenberg Sales Assistant and FIDM Grad Visits Students in Premier Marketing Group

    Students in the Premier Marketing Group (PMG) were recently treated to special visit from Alicia Buczek, Diane Von Furstenberg Sales Assistant at 10Eleven Showroom in downtown Los Angeles. Alicia graduated from FIDM in 2014 with her Merchandising & Marketing … Read More

  • Jun
    07
    2016

    Senior Merchandiser at Paige Denim Offers Career Advice to FIDM Students

    Ten years ago, Jennifer Rhee graduated from FIDM. She’s now a Senior Merchandiser at Paige, a premium denim and lifestyle label headquartered in Los Angeles, and visited FIDM last week as a guest speaker for students in the Premier Product Development Group … Read More

  • Jun
    06
    2016

    Just Accepted Merchandise & Marketing Student is a Fashion, Beauty & Music YouTuber

    Name: Jizelle Gutierrez 
 Age: 16 
 Hometown: Anaheim, CA 
 FIDM Major: Merchandise & Marketing 
 FIDM Campus and Start Date: Orange County Campus, Fall of 2017 
 Admissions Advisor: Erica and Margaret 
 How did your advisor help with the process? Margaret w … Read More

  • May
    19
    2016

    Merchandise Marketing Grad is Now Assistant Buyer at Sears

    Merchandise Marketing Graduate Molly Gahan has recently been named Assistant Buyer at Sears. We recently caught up with the 2015 graduate to find out more.  We hear you started at Sears as an intern. How did that role come about? Before I moved back to the Ch … Read More

  • Apr
    18
    2016

    Business Management Grad Working at UK-Based Trend Forecasting Service and Magazine

    Winnipeg, Manitoba native Samantha Duha grew up in the middle of Canada, where she worked as an assistant buyer for a nationwide women’s contemporary clothing company after high school. "With little to no experience in fashion, I was thrown into a job that I … Read More

  • Feb
    25
    2016

    Merchandise Marketing Students Meet Entrepreneur and Founder of RPMWest Menswear Brand

    Merchandise Marketing students in Andrew Batey’s Entrepreneurship class were treated this week to an inspiring presentation by Manuel Rappard, founder of RPMWest, a company launched by a Kickstarter campaign. RPMWest is an ecommerce menswear brand. To date, M … Read More

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