FIDM Graduate Lori Witherspoon is the Marketing Director for Hydro Systems, Inc. We recently chatted with Lori about an exciting partnership and scholarship contest between Hydro and FIDM's Interior Design Program.
How did the partnership with Interior Design Students at FIDM come about? As the Marketing Director at Hydro Systems, Inc. (Hydro), I was tasked with, among other things, expanding Hydro’s brand recognition. As a business-to-business manufacturer our primary clientele are showrooms and other distributors, but I wanted to expand our network to interior designers, architects, other visual professionals. However, it wasn’t enough to approach the design industry from the current industry professionals, I wanted to make an impact on new and blossoming professionals that would have the vision to create impactful and forward-thinking plans with our products. Knowing first-hand the caliber of students that FIDM matriculates, I knew that there was no other Interior Design program that I would want to work with.
What is the project students are tasked with? As part of their final project before graduation, the Interior Design students are required to design both a residential and commercial space utilizing floor plans of a local residential and commercial building. This year, the students will use a downtown apartment complex for their residential floor plans. Our partnership requires that the students utilize Hydro Systems, Inc. bathroom appliances as part of their designs. The students have full access to all of Hydro’s designer and luxury collections so that their true visions can come to fruition in the best way possible.
What is it like to work with your alma mater? Prior to attending FIDM, I graduated from Howard University. As a professional, I made it a point to give back to my alma mater in any way that I could. Therefore, it was only fitting that I give back to FIDM with the same fervor and dedication. I am so grateful to FIDM for all that I learned during my time there, and if I can help current students and alumni by presenting exciting opportunities such as this one then that is a no-brainer.
Tell us about the scholarship awards students may win. The final residential designs will be presented to myself, the Vice President of Hydro Systems, Inc., the Business Development Manager of Level Furnished Living (who provided the floor plans), and the amazing interior design team at L2 Interiors (Jason Lai and Stephanie Leese). First prize is a $4,000 scholarship, 2nd place is a $3,000 scholarship, and third place is a free Hydro tub. All of the prizes are provided by Hydro Systems, Inc.
How did FIDM help you in your own career? As a Professional Designation student, I had the tools to enter the workforce and be successful already instilled in me from my matriculation through Howard University. What FIDM gave me was the confidence to express my individuality through design and art. I learned to trust my raw talent and to expand on that talent formally and with structure. My professors taught me to put a voice and an intention to my creativity. With that, I can now seamlessly merge my analytical nature with my creative spirit to produce impactful outcomes for myself and my employers. I will be forever grateful to FIDM for all the technical skills I acquired, but mostly I am grateful for what FIDM taught me about myself.
Categories: Interior Design, FIDM, Alumni News, Scholarships
Caitlyn McCarthy, a graduate of FIDM's Interior Design Program, was recently featured in Sunset magazine for her design work. The Hollywood Hills project for tech start-up veteran Adam Singer features "a range of saturated blues and greens," striking artwork, … Read More
On Saturday, April 2, 2016, DEBUT 2016 showcased the impressive work of Advanced Fashion Design, Theatre Costume Design, Interior Design, and Textile Design Programs. The annual DEBUT Show and Fashion Gala celebrated the creativity and hard work of graduating … Read More
Name: Madesyn Murray Age: 17 Hometown: Huntington Beach, CA Previous Work: I worked as an intern for LMID Inc., an interior design firm based in Los Angeles. FIDM Major: Interior Design FIDM Campus and Start Date: Los Angeles, October 2016 Admissions A … Read More
Elizabeth Ribons ASID,CID, the principal of Environments Design Group, has enjoyed a 20-year career as an interior designer. During this time, she mentored numerous designers who wanted to start their own businesses, so it made sense to offer these mentoring … Read More
Name: Kristina Roach Major: Interior Design, Bachelor of Arts Program Tell us about the scholarships you were recently awarded. The scholarships I won are from NEWH The Hospitality Network. The first one is a general scholarship from the organization for $ … Read More
Interior Design Graduate and photographer Marcia Prentice has published her first book, How We Live (teNeues), an intimate photographic journal of 18 designers’ and artists’ homes from around the world, including Mumbai, Beirut, Marrakech, Reykjavik, Mexico Ci … Read More
Interior designer Julia Petiprin of PRN Interior Design recently designed the Sundry & Vice Bar, for which she won a Cincinnati Design Award for Interior Design. The project, located in the burgeoning Over-the-Rhine neighborhood, was also featured on the Retai … Read More
Fashion and bridal designer Monique Lhuillier, a graduate of FIDM, is collaborating with Pottery Barn Kids on a 70-piece children's furnishings collection that will debut in March, according to Apparel News. "The collection fuses designs from my bridal, ready- … Read More
Name: Anna Giannulli-Chavez Age: 19 Hometown: Newport Beach, CA Previous College: Irvine Valley College FIDM Major: Interior Design FIDM Campus and Start Date: LA Campus for Fall 2015 Admissions Advisor: Susan Pope How did your advisor help with the process? … Read More