Graphic Design

Curriculum - Entertainment Option

The following are the required courses for this major. Students meet with the Education Department to create a personalized academic plan. Transfer credits, placement tests, changes in curriculum, and other factors help determine which courses must be taken prior to graduation.

Click on the green tab to see curriculum for each degree. Click on a course title to expand and read the course description.

GRPH 1500
Critical Concepts
UNITS: 3
Students are introduced to conceptual thinking and the role of a graphic designer as a visual problem solver. Students identify a design problem, develop a visual solution, and present ideas through thumbnail sketches for group critique. Brainstorming sessions and teamwork are integrated as part of class participation. Prerequisite: GNST 1080
GRPH 1720
Typography
UNITS: 3
This course explores the fundamental traditions of typography combined with computer technology. It provides the foundation from which the students can develop both an understanding of typography and a personal aesthetic. Prerequisite: GRPH 1100
GRPH 2080
Photo Rendering
UNITS: 3
Using Photoshop, students employ a wide range of skills to produce smooth, detailed, and eventful computer-rendered environments and characters. They also learn how to avoid problems commonly inherent in signature poses of a character, creative movement, and rough planes. Prerequisite: GRPH 2420
GRPH 2130
Conceptual Design
UNITS: 3
This course explores the role that concept, a dominant creative idea, plays in entertainment design from thumbnail sketch to final product. Students learn industry-specific techniques (or entertainment isms) for achieving the WOW factor for full marketing campaigns.
GRPH 2250
Website Design I
UNITS: 3
This introductory class offers a practical introduction to the World Wide Web and the challenges it poses for the graphic designer. Using Adobe Dreamweaver, students learn how to apply their own ideas to create a successful website using this multifaceted application. Topics include HTML, interaction, site architecture, file optimization, and website principles and practices. Prerequisites: GRPH 1450, GRPH 1720
GRPH 2280
Key Art Design
UNITS: 3
Students explore the creation and development of key art and its application to entertainment marketing. They analyze the elements essential to creating a central image as they progress from rough tissue concepts to full-color comps.
GRPH 2300
Prepress Production
UNITS: 3
A fundamental class in preparing art files for print reproduction, this course covers desktop publishing, printing techniques (conventional and digital), paper, color, inks, imposition folding, and finishing. Students prepare a design from concept to final reproduction. Prerequisites: GRPH 1450, GRPH 1720, GRPH 2780
GRPH 2420
Developing Assets
UNITS: 3
This class equips students to convert thumbnail sketches into original, finished art. By developing strong Adobe Photoshop skills, students learn how to rebuild figures, add extensions, and build comps. Students gain experience in preparing these elements whether computer-generated, illustrated, or photographed so that they can be loaded onto the server for designers developing a theatrical campaign.
GRPH 2480
Specialty Design
UNITS: 3
This course is designed to teach students how to adapt key art creative to a variety of media outside of the traditional one-sheet format. Thinking creatively about composition, color, and design consistently is stressed through all campaign-advertising formats. Prerequisites: GRPH 2280, GRPH 2840
GRPH 2780
Introduction to Digital Photography
UNITS: 3
This course enhances students appreciation of the skill and creativity of photography by challenging them to produce their own photographic art. Course discussions include terminology, innovations in digital photography, and various experimental processes.  The course illustrates the practice of buying commercial photography for fashion, graphic design, and general marketing purposes, including negotiating with art reps, buyout of stock photography, and coordinating photo shoots. Prerequisite: GRPH 1050
GRPH 2820
Graphics in Motion
UNITS: 3
In this introduction to digital composition through Adobe After Effects software, students extend their knowledge of design as they learn to create motion graphics and visual effects for a wide range of media, including film, television (video), DVD, CD-Rom, and the Web.
GRPH 2840
Title Design
UNITS: 3
This course explores the potential of iconic imagery and demonstrates the power of a title-with-a-concept in ad campaigns where space is at a premium.
GRPH 2990
Industry Studio
UNITS: 3
This is an advanced class in portfolio development. Students design, produce, and gain experience presenting their work in a professional working environment. They also write a comprehensive resume and present their portfolios before the class. Prerequisites: GRPH 2080, GRPH 2480
MMKT 1550
Marketing & Brand Development
UNITS: 3
Marketing & Brand Development introduces and highlights the basic marketing principles which provide the framework for understanding the importance, value, and impact of marketing and brand management.
Total Units of Credit: 90
GRPH 1500
Critical Concepts
UNITS: 3
Students are introduced to conceptual thinking and the role of a graphic designer as a visual problem solver. Students identify a design problem, develop a visual solution, and present ideas through thumbnail sketches for group critique. Brainstorming sessions and teamwork are integrated as part of class participation. Prerequisite: GNST 1080
GRPH 1720
Typography
UNITS: 3
This course explores the fundamental traditions of typography combined with computer technology. It provides the foundation from which the students can develop both an understanding of typography and a personal aesthetic. Prerequisite: GRPH 1100
GRPH 2080
Photo Rendering
UNITS: 3
Using Photoshop, students employ a wide range of skills to produce smooth, detailed, and eventful computer-rendered environments and characters. They also learn how to avoid problems commonly inherent in signature poses of a character, creative movement, and rough planes. Prerequisite: GRPH 2420
GRPH 2130
Conceptual Design
UNITS: 3
This course explores the role that concept, a dominant creative idea, plays in entertainment design from thumbnail sketch to final product. Students learn industry-specific techniques (or entertainment isms) for achieving the WOW factor for full marketing campaigns.
GRPH 2250
Website Design I
UNITS: 3
This introductory class offers a practical introduction to the World Wide Web and the challenges it poses for the graphic designer. Using Adobe Dreamweaver, students learn how to apply their own ideas to create a successful website using this multifaceted application. Topics include HTML, interaction, site architecture, file optimization, and website principles and practices. Prerequisites: GRPH 1450, GRPH 1720
GRPH 2280
Key Art Design
UNITS: 3
Students explore the creation and development of key art and its application to entertainment marketing. They analyze the elements essential to creating a central image as they progress from rough tissue concepts to full-color comps.
GRPH 2300
Prepress Production
UNITS: 3
A fundamental class in preparing art files for print reproduction, this course covers desktop publishing, printing techniques (conventional and digital), paper, color, inks, imposition folding, and finishing. Students prepare a design from concept to final reproduction. Prerequisites: GRPH 1450, GRPH 1720, GRPH 2780
GRPH 2420
Developing Assets
UNITS: 3
This class equips students to convert thumbnail sketches into original, finished art. By developing strong Adobe Photoshop skills, students learn how to rebuild figures, add extensions, and build comps. Students gain experience in preparing these elements whether computer-generated, illustrated, or photographed so that they can be loaded onto the server for designers developing a theatrical campaign.
GRPH 2480
Specialty Design
UNITS: 3
This course is designed to teach students how to adapt key art creative to a variety of media outside of the traditional one-sheet format. Thinking creatively about composition, color, and design consistently is stressed through all campaign-advertising formats. Prerequisites: GRPH 2280, GRPH 2840
GRPH 2780
Introduction to Digital Photography
UNITS: 3
This course enhances students appreciation of the skill and creativity of photography by challenging them to produce their own photographic art. Course discussions include terminology, innovations in digital photography, and various experimental processes.  The course illustrates the practice of buying commercial photography for fashion, graphic design, and general marketing purposes, including negotiating with art reps, buyout of stock photography, and coordinating photo shoots. Prerequisite: GRPH 1050
GRPH 2820
Graphics in Motion
UNITS: 3
In this introduction to digital composition through Adobe After Effects software, students extend their knowledge of design as they learn to create motion graphics and visual effects for a wide range of media, including film, television (video), DVD, CD-Rom, and the Web.
GRPH 2840
Title Design
UNITS: 3
This course explores the potential of iconic imagery and demonstrates the power of a title-with-a-concept in ad campaigns where space is at a premium.
GRPH 2990
Industry Studio
UNITS: 3
This is an advanced class in portfolio development. Students design, produce, and gain experience presenting their work in a professional working environment. They also write a comprehensive resume and present their portfolios before the class. Prerequisites: GRPH 2080, GRPH 2480
Total Units of Credit: 60

For admittance to the second year, a 3.0 grade point average is required in all courses.

* Three (3)-hour lab included in 6 hours.

Some programs offered may require completion of a second year at the Los Angeles or San Francisco campus. Please contact the campus for details.