Fashion Design

Latest Fashion Design News

  • Sep
    21
    2016

    Advanced Fashion Design Grad Ashli Parker Has Worked For Adidas, Yeezy, and Forever 21 (Interview)

    Advanced Fashion Design Graduate Ashli Lee has been busy since graduating from FIDM in 2007. The Los Angeles-based designer has worked at companies such as Forever 21, Adidas, Yeezy, Manhattan Beachwear, Malibu Swimwear, and Cocodune, among others. 

    We hear you recently worked with Adidas Yeezy? What was that like? I did a short-term freelance project for Kanye West about a month before New York Fashion Week in the men's Yeezy and Adidas categories. The highlight was getting to work with one of the Maison Margiela men's designers. Everyone is under consulting contracts for the most part with Yeezy products.

    What are you up to now? Currently, I am back in the swim realm. I was hired on to grow the Active and Swim product at Dora L International. Her small yet successful company is in LA Arts District and I love working in that area amongst many young artists and new businesses. They threw me right into the design and development swing and I'm currently in Hong Kong for two weeks visiting our office and developing sports bras for full-figured lingerie line, Curvy Couture, that will be sold at Nordstrom and other boutiques. The company keeps their focus on full-figured bras and intimates and does it well. 

    What advice would you share with FIDM Students? I enjoy working at focused and financially healthy companies that aren't in the game to be "cool". The "cool" companies are the most unorganized, catty, and can be a nightmare to be in every day. My advice to students is to do some work for well-known companies with some cache to build your rèsumè. Employers want to see highlights in your career when they browse thousands of candidates for one position. Stay focused and good at something in the industry--you  will be sought out and irreplaceable. Once I started my design career, I was always recruited by another employer. This current position was found through 24Seven and it was a fast process because I am great at one category.  

    What do you like best about your current position and why? Most of my design jobs have consisted of private label. I will be doing private label for Nordstrom and other stores while fixing a design problem or lack of for full-figured women. Those kind of jobs will give you the most exposure to what women really want. Commercial, mainstream, and functional design is where the money is.  I have done private label for Target, Urban Outfitters, Victoria's Secret, Macy's, and Dillard's, to name a handful. Forever 21 was my boot camp. I had product in 500 different countries and my hands on many categories there. I really just love making women happy, giving them something that they really enjoy, and seeing commonalities in all women and their needs. I'm excited to continue my success and expand the business at this company now like I have others.

    How did FIDM help prepare you for your career? FIDM gave me the foundation: the technical side of making garments and how they fit, construction, and movement. Technology is now dominant in fabrications so as long as that is moving forward you have to understand the foundation first. Not all designers have a technical side but I strongly suggest that.  

    What are your ultimate career goals? I have been in front of a computer for a decade doing this and as an artist, I would really like to work with space and experience. My boyfriend and I want to have a chic bed and breakfast in the middle of nowhere eventually.  This is where we would use both of our aesthetics visually through interior and exterior space, and throughout the experience.

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    Categories: Fashion, Alumni News, Featured, Interview

  • Sep
    19
    2016

    Grad Johana Hernandez to Star on Forthcoming Fashion Reality Show

    FIDM Grad Johana Hernandez, who recently opened her first GLAUDI bridal store in Downey, California, is one of four designers who will appear on the forthcoming fashion reality show, Fashion Show. The television series will feature everyday people "of all wa … Read More

  • Sep
    14
    2016

    Circular zero-waste economy Is this a way forward for the textiles and apparel industry?

    By Gayatri Keskar, Ph.D., Materials Manager, Material ConneXion Whether it is out of a real desire to make the world a better place or an understanding of the enhanced brand value of a clear commitment to sustainable design, we are seeing an increasing dema … Read More

  • Sep
    14
    2016

    FIDM Grad Angela Johnson Co-Founds Fashion Hub in Tempe, Arizona

    LabelHorde founder and FIDM Graduate Angela Johnson has teamed up with Arizona Fashion Source, Arizona Apparel Foundation, and the City of Tempe to create a one-of-a-kind fashion hub in Tempe, Arizona. The business incubator, production facility, and education … Read More

  • Sep
    07
    2016

    FIDM Runs in the Family For Sibling Grads Stephanie Suarez and Ben Suarez

    Los Angeles natives Stephanie Suarez and Ben Suarez were both drawn to FIDM for their academic careers. Stephanie, who attended FIDM a few years prior to her brother, studied fashion and is currently a senior designer at Kate Hudson's activewear company, Fab … Read More

  • Sep
    06
    2016

    FIDM Grad Danielle Thaxton Featured in Vogue Italia for Winning International Denim Competition

    FIDM Graduate Danielle Thaxton was named Best U.S.A. Designer, awarded by Ralph Lauren, at the 2016 ISKO I-SKOOL™ Gran Finale denim competition, which featured more than 50,000 students from some of the best colleges and universities around the world. Daniel … Read More

  • Aug
    29
    2016

    Sonia Rykiel Dies: Designer Founded Chic French Knitwear Brand

    Iconoclastic French knitwear designer Sonia Rykiel's label went from being a small family store on the left bank in the '60s to a 21st century global brand by always designing for the kind of women (and men) who wanted to live life as she did—chic and … Read More

  • Aug
    22
    2016

    FIDM Grad Fashion Designer Evan Kinori Featured in SF Chronicle

    When Evan Kinori transferred to FIDM SF to study fashion design, he left a French and philosophy double major behind. But he did take a personal philosophy with him. He wanted to design minimalist work wear that would last a long time. The line he intr … Read More

  • Aug
    15
    2016

    Rose Quartz is a Color Trend that Won't Quit

    The fashion community is embracing one of Pantone's 2016 colors—the soft pink called rose quartz—and carrying the trend into 2017. Referred to as Tumblr pink in the industry, the soft shade has been adopted by marketers for Calvin Klein, Acne, and popu … Read More

  • Aug
    11
    2016

    Art of Thai Silk Reception & Fashion Show Held at FIDM Museum & Galleries

    On August 9, 2016, the Art of Thai Silk Reception & Fashion Show was presented by the Royal Thai Consulate-General in Los Angeles in collaboration with the Office of Contemporary Art and Culture, Tourism Authority of Thailand and Department of International … Read More

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