Bachelor of Science Degree in Business Management

Latest Business Management News

  • Feb

    Grad Advises Students To Use Career Network

    Katie Mai returned to her alma mater today to speak to the Premier Students in the Merchandising & Marketing and Bachelor’s in Business Management Programs. She told the story of how she has taken her FIDM degree from her first internship at Ted Baker, to working for Burberry, and now doing PR for the high-end jewelry line Helen Ficalora.

    “All of my internships and jobs I’ve found,” she said, “have been through the FIDM Career Network.”

    Katie graduated from FIDM in December 2014 with her Bachelor of Science in Business Management degree. Prior to that she did the Merchandising & Marketing Professional Designation program at FIDM.

    Her first foray into working in fashion was as an intern at Ted Baker, where she gained experience in buying, allocating, and planning. It was there that she was introduced to public relations, and she knew that was where she was meant to be.

    She pursued a paid PR internship at Burberry, and was promoted six months later to an assistant in the VIP PR department, working with celebs and their stylists. She went through two years of awards seasons—the Academy Awards, the Emmys, Golden Globes—before she decided to pursue a new challenge.

    The FIDM Career Network had a posting for a PR Coordinator position in jewelry, and she went for it. She was hired at Helen Ficalora, a high-end jewelry line that originally launched the alphabet-charm trend, and was moving from New York to LA.

    “Now, I work with celebrities, bloggers, editors, and producers,” she said. She also works closely with the social media coordinator at the company, providing relevant content to post.

    The financial side is also something in which she is gaining experience. She pointed out the nuance of cost associated with working with fashion bloggers. When bloggers charge per Instagram post, for example, you need to question whether or not you, as a PR person, should gift them the product and hope they use it, or go for the sure thing and buy the post. Sometimes, it’s an internal negotiation you need to make as a publicist.

    When it comes to influencers, she pointed out that she not only likes to target those with millions of followers, but those with only 10K followers, as well. “We’ve seen greater impact sometimes with smaller influencers.”

    “How do you measure your ROI for placement?” a student asked, when it came to the Q&A portion of her presentation. She said she utilizes Google Analytics. “For bloggers, it’s a little more difficult. They don’t always include a direct link.”

    Another student asked, “Do you think your Bachelor’s degree was necessary?” She answered, “Absolutely. The Bachelor’s program was great. There are things you learn there that you won’t get from other programs. I really liked it. It’s so worth it. I highly recommend doing it.” She added, “The professors are great.”

    Katie notified the students that she’ll be interviewing for a new intern in March, as her current intern is leaving. She encouraged them by saying, “We don’t give our interns busy work.”


    Categories: Business Management, Merch Marketing, Alumni News

  • Feb

    Student Program at Retail's BIG Show

    Eleven students from seven FIDM Majors attended the Student Program at Retail’s BIG Show in New York this past month. Six out of the eleven were sponsored to go on the trip by scholarship from the NRF Association. The fashion and retail leaders of tomorro … Read More

  • Feb

    Beauty's Superpowers See Growth in Indie Brands

    The beauty industry's two biggest players, Estee Lauder and L'Oreal can agree on one thing. In order to stay relevant in today's $62 billion American retail beauty industry, the superpowers need to invest in the niche companies that younger consumers support t … Read More

  • Oct

    Twelve Outstanding Faculty Winners Named for 2016

    The student body has voted 12 faculty members Outstanding Faculty Award winners for 2016. Congratulations to these industry leaders and educators for passing along their expertise and inspiring the next generation! Read more about:Vickie Peters, Apparel In … Read More

  • Sep

    Business Management Graduate Launches Wandertribe Apparel Line

    FIDM Graduate Christine Hayden has launched Wandertribe, a line of ultra-comfy loungewear that's entirely sourced and produced in Downtown Los Angeles. She developed the line while completing her bachelor's degree at FIDM and launched this past May.  "The i … Read More

  • Jul

    Business Management Grad is Brand Marketing Manager at Beautycon Media (Interview)

    Business Management Graduate Allison Weiss, who also has a degree from FIDM in Merchandising & Marketing, is now the Brand Marketing Manager at Beautycon Media. We recently caught up with her to learn more:  How did your new job come about? The open position … Read More

  • Jul

    Business Management Grad Runs Her Own Marketing Company

    After receiving a degree in Merchandising & Marketing, Caitlyn Braegelmann pursued her B.S. degree in Business Management at FIDM. Upon graduation, she received her MBA from Loyola Marymount University in Marketing. While working as a Domestic Marketing Mana … Read More

  • Jun

    Sisters and Business Management Students Find Success With Their Footwear Brand

    Dallas-based sisters Roberta and Daniela Nuñez, who are both online Business Management Students at FIDM, are behind the shoe brands, David Isaac and David by David Isaac. They were recently profiled by NBC News Latino and a pair of their shoes have been fea … Read More

  • Apr

    Business Management Grad Working at UK-Based Trend Forecasting Service and Magazine

    Winnipeg, Manitoba native Samantha Duha grew up in the middle of Canada, where she worked as an assistant buyer for a nationwide women’s contemporary clothing company after high school. "With little to no experience in fashion, I was thrown into a job that I … Read More

  • Feb

    Top Internship Tips from FIDM Grad and Zambezi Junior Art Director Sean Jackson

    Students across several disciplines at FIDM including Graphic Design, Merchandise Product Development, Fashion Design, and Visual Communications, were treated to a special presentation today by Zambezi Junior Art Director and FIDM Graphic Design Grad Sean Jack … Read More