Beauty Industry Merchandising & Marketing

Latest Beauty Industry Merchandising & Marketing News

  • Sep

    Just Accepted Beauty Industry Merchandising & Marketing Student Transfers From Fullerton College to Pursue Her Dreams

    Name: Paulina Gonzalez

    Age: 23

    Hometown: Anaheim, CA

    Previous College: Fullerton College

    FIDM MajorBeauty Industry Merchandising & Marketing

    FIDM Campus and Start Date: OC Campus, Fall 2016

    Admissions Advisors: Cathy Chambers and Margaret Berger

    How did your advisors help with the process? I was fortunate enough to work with two advisors throughout my application process. Cathy and Margaret both were there to answer my every question or concern and helped me prepare for my interview. 

    Tell us a bit about yourself. Ever since I was young, traveling has been a passion of mine. From the airport security gate to checking into your hotel, I enjoy every minute of it. Even though I love the moment the airplane takes off into a new direction, my heart remains in Southern California. Being born and raised here, going to the beach with friends is a regular occurrence. The beach, museums, and going to Disneyland are just some of the perks of living where I do. My Mexican heritage is one of my biggest inspirations. The culture, art, the language, and the food are all things that I use to influence my daily life. Two worlds, dos mundos

    What are your proudest accomplishments so far? It took me some time to process what switching majors would mean for me and for my family. My family runs a successful business and I have always wanted to contribute, but I found that my career goals, at least for now, could not be met there. I made the decision to jump ship but tread lightly, taking classes I believed that were similar to what I wanted to do at FIDM. Even though I have the full support of my family, I felt guilty for choosing a different path. However, once I applied to FIDM I knew immediately that I had done what was best for me and I am proud that I allowed myself to want to achieve it. 

    What made FIDM right for you? FIDM wasn’t always right for me. It was right for my sister, who is now a FIDM Alumna, but not for me. The school environment and culture felt right, but the career just wasn’t there for me. Before I knew that the Beauty Industry major existed, I searched aimlessly for fulfillment in the previous career path I had chosen. On one sunny Los Angeles morning, I accompanied my sister and cousin to an Open House. While they filled out paperwork and spoke to advisors, I sat down and flipped through a catalog. I happened to find the major I’m currently in and instantly felt that this is what I wanted to do. 

    Describe your entrance project. For my entrance project, I decided to use an idea I had for a cosmetic company and describe the different kinds of products it would have. With each product, I included a fun name for lipsticks, a face palette, mascara, and eyeliner that drew inspiration from California. I decided to include a makeup tutorial that would explain how each of these products could be put to use. Finally, I went in-depth to the type of customer this company would attract and why they would purchase.

    What are your career goals? Success is such a subjective term to describe a career goal, but what I hope to achieve is fulfillment. I want to be the business woman I know I can be but also to fulfill the need to be creative in my field of work. I want to be working with my family in some capacity and I want to help the beauty industry grow for men and women everywhere. 

    What do you expect to learn at FIDM? The beauty in learning isn’t found in memorization of numbers but rather the friendships and connections you build with classmates and professors, seeing or hearing new material for the first time, and the set of skills that FIDM will teach me. I expect that the experience as a whole will expand my knowledge of the beauty industry and teach me to apply what I learn into real world experiences.


    Categories: Just Accepted, FIDM, Admissions, Beauty, Interview, Transfer Student

  • Aug

    Rules of Endorsement Shifting for Social Media Influencers

    The tension is mounting between social media influencers (the agencies that hire them) and the consumer activist organization regarding full disclosure on paid sponsorships. The New York Times reports that the Kardashian sisters rec … Read More

  • Aug

    Broad Museum Visit: Cindy Sherman Show Explores Being Female in Photos

    Long before there were selfies or the Kardashians, the artist Cindy Sherman made taking pictures of herself her favorite form of expression. Working in her photo studio on pre-digital film, art student Sherman re-imagined herself as a beauty queen, a t … Read More

  • Aug

    Rose Quartz is a Color Trend that Won't Quit

    The fashion community is embracing one of Pantone's 2016 colors—the soft pink called rose quartz—and carrying the trend into 2017. Referred to as Tumblr pink in the industry, the soft shade has been adopted by marketers for Calvin Klein, Acne, and popu … Read More

  • Aug

    Trendwatch: The New Rules of Social Meda

    Hashtags like #ad and #sp should start popping up on more influencer posts as the word circulates that federal regulations will be applied more stringently to paid online promotions. As the influence of social media grows—brands are currently spending mor … Read More

  • Aug

    Alumna Lina Assayed Blogs for Beauty

    FIDM Grad Lina Assayed is featured in Orange County lifestyle magazine Locale, describing her current passion for neon-colored hair. The Merchandise Product Development major set out to be a stylist, and morphed into a fashion and beauty blogger in 2013 w … Read More

  • Jul

    Business Management Grad is Brand Marketing Manager at Beautycon Media (Interview)

    Business Management Graduate Allison Weiss, who also has a degree from FIDM in Merchandising & Marketing, is now the Brand Marketing Manager at Beautycon Media. We recently caught up with her to learn more:  How did your new job come about? The open position … Read More

  • Jun

    Dermalogica Founder Jane Wurwand Speaking at FIDM Los Angeles Tonight

    FIDM Students are invited to hear from dynamic speaker and entrepreneur Jane Wurwand, Dermalogica founder, tonight, Wednesday, June 1st, from 6:00 p.m. to 7:00 p.m. in Room 500. Jane has a truly inspiring story to tell, so don't miss this unique opportunity … Read More

  • May

    Beauty Industry Executive from NYX Visits Downtown LA Campus

    NYX Senior Vice President Sales Brandyn Muegge will share the story of how she helped build the powerhouse brand at the FIDM Library, Thursday, May 19, 6 pm. … Read More

  • Feb

    Just Accepted Beauty Student Has 7,000 Followers on Makeup-Focused Instagram

    Name: Sofia Aldana Age: 17 Hometown: Barranquilla, Colombia FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles, Fall 2016 Admissions Advisor: Seung Kim  How did your advisor help with the process? Seung was ve … Read More