Beauty Industry Merchandising & Marketing

Latest Beauty Industry Merchandising & Marketing News

  • Jul
    16
    2015

    Trendwatch: Millenials Pick 5 Top Beauty Brands

      Tay swift blog

    When Millenials shop for beauty products, value matters but not at the expense of quality, reports financial services firm Merrill Lynch Bank of America. The marketing survey studying the habits of Millenials (or 18 to 29 year-old women) listed these top 5 brands:

    1. Cover Girl

    2. Maybelline

    3. Neutrogena

    4. MAC

    5. Clinique

    The next 5 companies include Bare Minerals, Urban Decay, and Revlon—with OPI the winner in the nail category. Surprises and analysis? Clinique and MAC, both Estee Lauder prestige brands, are doing a good marketing job to the younger segment and training them to trade up to prestige when their incomes improve. Read more about Millenials and their penchant for anti-aging products and nail polish in Women's Wear Daily.

    FIDM offers college degrees in the Beauty Industry.

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    Categories: Beauty, Trendwatch

  • Jul
    07
    2015

    Just Accepted Beauty Student's Proudest Accomplishment is Getting Into FIDM as a High School Junior

    Name: Kenesha Walker Age: 17 Hometown: Ossining, NY FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles Campus, Fall 2016 Admissions Advisor: Roxy DeGuzman How did your advisor help with the process? Honestly, … Read More

  • Jun
    22
    2015

    Just Accepted Beauty Student Dreams of Launching Her Own Skincare Line

    Name: Adrienne Murphy Age: 18 Hometown: Choteau, MT FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles, Fall 2015 Admissions Advisor: Alissa Dixon How did your advisor help with the process? The admissions pro … Read More

  • May
    08
    2015

    Get the Inside Story on Beauty Product Development at Orly, Stila, Smashbox, and Arbonne

    Photo | L to R: Robyn Turner, Elyse Piwonka, Caitlin Woo, Kia Ragland Students in the Beauty Industry Merchandising & Marketing program were recently treated to a once in a lifetime opportunity to hear it straight from the mouths of experts in beauty produc … Read More

  • Apr
    27
    2015

    Just Accepted Beauty Student Has a B.S. Degree in Chemistry

    Name: Janelle Biehl Age: 21 Hometown: Fleetwood, PA Previous College: Millersville University, B.S. in Chemistry FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles, Fall 2015 Admissions Advisor: The fabulous J … Read More

  • Apr
    20
    2015

    Find Out How FIDM Is Helping Student Dércia de Vilhena Achieve Her Career Goals

    FIDM Beauty Industry Merchandising & Marketing Student Dércia de Vilhena recently participated and blogged about her experience in the Denim Study Tour, so we caught up with her to find out more about her and her career goals. Tell us briefly about yourse … Read More

  • Apr
    13
    2015

    Attend the Beauty Product Development Panel in Los Angeles on April 21

    On Tuesday, April 21, from 11:15 a.m. to 12:00 p.m., in Room 500 at FIDM L.A., find out what Product Development in the Beauty Industry is really like from experts and FIDM Grads at the Beauty Product Development Panel. Panelists include ORLY & SpaRitual's E … Read More

  • Apr
    09
    2015

    Trendwatch: Messy & Minimalist Manicures on the Rise

    As nail polish and nail art grew more complex over the last few years, it was just a matter of time for a backlash. Trendspotters at WGSN report fashion types moving towards a more disheveled even nude look. Purposely smudged nail polish was on display on R … Read More

  • Mar
    09
    2015

    Just Accepted Beauty Student Wants to Work in High-End Beauty Brands

    Name: Elizabeth Porter Age: 17 Hometown: Clinton, Utah FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles, Fall 2015 Admissions Advisor: Seung Kim How did your advisor help with the process? She was so helpfu … Read More

  • Jan
    26
    2015

    Meet Beauty Grad and FIDM Instructor Taryn Aronson (Interview)

    Beauty Industry Merchandising & Marketing Graduate Taryn Aronson, who is also an instructor at FIDM, has had a successful career at companies such as Too Faced Cosmetics, Mama Mio, Smashbox, and Urban Decay. Today, she works in the exciting field of social m … Read More

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