Beauty Industry Merchandising & Marketing

Latest Beauty Industry Merchandising & Marketing News

  • Dec
    14
    2016

    Industrywatch: Shiseido Sees Growth in Wellness

    Luxury cosmetics brand Shiseido is investing big in future growth in products that promote wellness as well as beauty. They recently funded an R & D offshoot to develop "an appliance that provides consumers with the needed nutrients on an individual basis, determined by biometric and anthropomorphic data," reports Luxury Daily.

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    Categories: Industrywatch, Beauty, Sustainability

  • Nov
    30
    2016

    Industrywatch: Instagrammers Reinvent Makeup Artistry

    Instagram beauty influencers are redefining the business for professional makeup artists. Pointing to Amanda Steele, the 17-year-old beauty blogger with 2.7 million Instagram followers and 3 million on YouTube, who was just paired with makeup pro Gato Zamora b … Read More

  • Nov
    16
    2016

    Too Faced Cosmetics to be Acquired by Estee Lauder

    Global giant Estee Lauder is set to acquire millennial makeup company Too Faced for an expected $1.45 billion. The Irvine, CA based company was started in 1998 by Jerrod Blandino and Jeremy Johnson, who started their careers behind the counter for Lauder brand … Read More

  • Nov
    10
    2016

    Industrywatch: CoverGirl Names its First Observant Muslim Model

    Cosmetics giant CoverGirl has named Nura Afia, an observant 24-year-old Muslim from Colorado, as its first spokesperson to wear an hijab or head scarf. Afia is popular for her YouTube makeup tutorials, instructing other observant women "who love beauty and are … Read More

  • Oct
    26
    2016

    Twelve Outstanding Faculty Winners Named for 2016

    The student body has voted 12 faculty members Outstanding Faculty Award winners for 2016. Congratulations to these industry leaders and educators for passing along their expertise and inspiring the next generation! Read more about:Vickie Peters, Apparel In … Read More

  • Oct
    17
    2016

    Trendwatch: New Face of CoverGirl is a Boy

    Seventeen-year-old Charles James of Bethlehem, New York broke a barrier at CoverGirl this week when he became the new face for the mass cosmetics brand. The social media sensation with 650,000 Instagram fans follows in the footsteps of iconic stars lik … Read More

  • Sep
    07
    2016

    Just Accepted Beauty Industry Merchandising & Marketing Student Transfers From Fullerton College to Pursue Her Dreams

    Name: Paulina Gonzalez Age: 23 Hometown: Anaheim, CA Previous College: Fullerton College FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: OC Campus, Fall 2016 Admissions Advisors: Cathy Chambers and Margaret Berger How … Read More

  • Aug
    31
    2016

    Rules of Endorsement Shifting for Social Media Influencers

    The tension is mounting between social media influencers (the agencies that hire them) and the consumer activist organization Truthinadvertising.org regarding full disclosure on paid sponsorships. The New York Times reports that the Kardashian sisters rec … Read More

  • Aug
    16
    2016

    Broad Museum Visit: Cindy Sherman Show Explores Being Female in Photos

    Long before there were selfies or the Kardashians, the artist Cindy Sherman made taking pictures of herself her favorite form of expression. Working in her photo studio on pre-digital film, art student Sherman re-imagined herself as a beauty queen, a t … Read More

  • Aug
    15
    2016

    Rose Quartz is a Color Trend that Won't Quit

    The fashion community is embracing one of Pantone's 2016 colors—the soft pink called rose quartz—and carrying the trend into 2017. Referred to as Tumblr pink in the industry, the soft shade has been adopted by marketers for Calvin Klein, Acne, and popu … Read More

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