Beauty Industry Merchandising & Marketing

Curriculum

The following are the required courses for this major. Students meet with the Education Department to provide personalized academic counseling. Transfer credits, placement tests, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Click on the green tab to see curriculum for each degree. Click on a course title to expand and read the course description.

The following are the required courses for this major. Students meet with the Education Department to create a personalized academic plan. Transfer credits, placement tests, changes in curriculum, and other factors help determine which courses must be taken prior to graduation.

Click on the green tab to see curriculum for each degree. Click on a course title to expand and read the course description.

COSM 2050
Beauty: Social Media Marketing
UNITS: 3
Students examine the strategies, tactics, and impact of social media in the beauty industry. Students develop blogs and evaluate current industry websites to understand the importance of social media as a marketing tool. Case studies and projects are applied to create a marketing plan specific to online customers.
COSM 2250
Beauty: Brand Imaging
UNITS: 3
Students analyze the strategies and tactics of in-depth brand development necessary to building successful beauty product lines. They examine the power of image, concept, positioning, and trends as the means of establishing brand loyalty and brand equity, as well as the importance of consumer motivation, perceived quality, association, and delivery to their target market. Case studies and projects are used to analyze existing brands. Prerequisite: MMKT 2880
COSM 2350
Beauty: Fundamentals of Fragrance
UNITS: 3
This introductory class explores the ever-evolving technology of essential oil extraction, the artistry of blending multiple scents, and the growing use of synthetic essences. Students learn to evaluate fragrances as they develop their individual scents, and discover the fascinating history of perfume and its synergy with the world of fashion and beauty.
COSM 2380
Beauty: Business Operations
UNITS: 3
This course educates students in the business operation skills that are imperative for managerial advancement. Topics include inventory management, forecasting, production planning, project management, and quality control. Students gain an understanding of the relationship of these components to a successful organization.
COSM 2450
Beauty: Fundamentals of Cosmetics
UNITS: 3
In this course, students follow the process of creating make-up and eye, lip, and nail color from concept development, technology, product positioning and packaging to promotion and in-store presentation. The course also explores the influences of the fashion design and entertainment industries on cosmetic product innovation and commercialization.
COSM 2500
Beauty: Promotion & Presentation
UNITS: 3
Students examine the ways in which the varied techniques of promotionadvertising, public relations, visual merchandising, and special eventscontribute to success in the beauty industry. They also gain practical knowledge of these techniques by developing and presenting individual promotional campaigns in class.
COSM 2550
Beauty: Fundamentals of Body & Hair Care
UNITS: 3
By examining the importance of product development, innovative formulas, market research, product positioning, and product distribution, students acquire a clear overview of the complex, competitive hair-and-body-care marketplace.
COSM 2580
Beauty: Current Industry Topics
UNITS: 3
This course examines the new and highly profitable categories of men’s grooming and cosmeceuticals. Students analyze the different strategies used to market to men specifically in regards to the grooming industry and women in terms of cosmeceuticals. Students also look at alternative classes of trade and learn how to train and educate on a corporate level and how to successfully educate buyers at the retail level. Students gain knowledge in corporate management techniques and understand the importance of industry professionalism and business relationships.
COSM 2650
Principles of Beauty Technology
UNITS: 3
Students gain an understanding of the principles of chemistry and their vital importance to beauty technology. They examine the complex process of product development from raw materials and ingredients to formulations, applications, and finished products. Students then apply what they have learned to actual on-site product development.  They also study the legal, regulatory, and technological standards governing beauty products.
COSM 2720
Beauty: Marketing/Management
UNITS: 3
In this course students learn marketing and business skills needed to begin a career in beauty industry management. Topics include sophisticated marketing concepts, financial analysis, business theory, and management communication. Through case studies and lectures, students understand the principles and procedures needed to become an effective manager.
COSM 2750
Package Development & Design
UNITS: 3
In this course students explore concept development, product positioning, creative adaptation, and technological challenges. Practical applications of these concepts are applied towards a course project.
COSM 2920
Beauty: Global Business
UNITS: 3
This course explores the complexities associated with international trade and investment including the global monetary system, business strategies, structure and operations as well as differences in political, economic, and social systems. Students learn to appreciate different countries and cultures as well as ethical issues and dilemmas. Through case studies and international business models, students understand the strategic development and management of a global brand.
COSM 2950
Beauty: Principles of Entrepreneurship
UNITS: 3
The course closely examines the strategies involved in developing, operating, and controlling a business. Students complete a business plan that includes company goals, marketing strategies, production requirements, financial analysis, and an income statement. Prerequisites: COSM 2350, COSM 2380, COSM 2450
COSM 2960
Beauty: Wellness/Spa
UNITS: 3
This course explores one of the fastest growing industries in the world, the organic wellness movement and spa industry. Students learn the fundamentals of spa and wellness through the study of trends that are driving and making a direct impact on success in the spa business. Prerequisite: COSM 2380
GNST 1040
English Composition
UNITS: 3
In this process-oriented course, students combine deep, disciplined research with careful writing and revision to produce a thoughtful, creative, and personally meaningful research essay. They learn to formulate focused research questions, identify and investigate credible sources, and synthesize expert opinion with their own insight in support of a clearly defined, complex thesis. The emphasis is on curiosity, exploration, and discovery. As part of the process, students also gain confidence and competency in two primary areas of written expression: organization and mechanics.
GNST 1180
Technology for Business Applications
UNITS: 3
This course is a survey of computer-based technology with studies in selected business applications focusing on word processing, image management, multimedia presentations, and electronic spreadsheets.
GNST 1230
Color & Design Theory
UNITS: 3
An introductory study of the principles and elements of color and design theory. Students critique aspects of a visual representation by analyzing the components of design and the use of color by the artist.
GNST 1450
College Mathematics
UNITS: 3
An application course focusing on mathematical concepts used in everyday life. Students integrate computation and analysis with authentic learning in graph analysis, Venn diagrams, analytical geometry, statistical measures of central tendency and variation, and financial mathematics. Prerequisites: To register for GNST 1450, students must successfully pass the math placement test or pass GNST 450.
GNST 1600
Effective Speaking
UNITS: 3
A course in oral communication designed to give students poise, speaking confidence, and the ability to develop and produce a focused, well-organized speech that holds the audiences attention through effective delivery methods. Presentational skills and audience-centered communication are emphasized.
GNST 1650
Critical Thinking
UNITS: 3
Designed to foster independent thinking, this course strengthens students capacity to reason clearly, critically, and creatively, including the ability (1) to analyze the arguments of others, (2) to synthesize effective arguments of their own, and (3) to solve problems skillfully. Students also gain experience in reading closely and conducting purposeful, imaginative research skills essential to the examination of demanding social, moral, political, and personal issues. Prerequisite: GNST 1040
GNST 2420
Survey of Western Art II
UNITS: 3
A survey of art, architecture, and design from the Renaissance through the 20th century. Art movements such as Realism, Impressionism, Post-Impressionism, Fauvism, Cubism, Abstraction, and Surrealism are studied. Particular emphasis is placed on the artist's role in society and the effect of society on art.
GNST 2960
American Political & Economic History
UNITS: 3
A survey of American history from 1930-2000. Emphasis is on the political and economic features, both domestic and foreign, that contributed to the emergence of the welfare state and the nations rise to global leadership after World War II. The course provides an understanding of the Great Depression, the Second World War, the Cold War, Americas eventual emergence as the worlds only superpower, and the interrelation of all these factors.
GNST 2980
Professional Practices
UNITS: 3
To become more self-reliant and enterprising in the job search, students investigate career opportunities and the career path, personal traits, job responsibilities, and qualifications necessary to be competitive and promotable. Students build research tools that enable them to develop a plan of action, conduct informational interviews, practice interviewing skills, and produce a digitized professional resume, biographical statement, and cover letter for immediate submission to prospective employers.
MMKT 1650
Consumer Behavior and Research
UNITS: 3
A course that examines the sociological and psychological variables that shape the consumer decision-making process. Students explore a variety of methodology and research techniques for understanding consumers wants and needs, attitude formation, purchase motivation, and consideration, as well as maximizing satisfaction and consumer loyalty. Prerequisites: MMKT 2880, MRCH 1450
MMKT 2880
Marketing Essentials
UNITS: 3
An examination of micro- and macro- marketing strategies involving the four parts of the marketing mix (product, price, promotion, and distribution). Students learn how environment, lifestyles, and buying behavior influence the marketing/merchandising approach and they work in teams to create, develop, and present a marketing plan for a new product.
MRCH 1550
The Retail Environment
UNITS: 3
This course explores store and non-store retailing formats, structure, purpose, as well as the challenges and integration of retail channels. Students gain an understanding of the retail industry and are exposed to todays global environment. They are introduced to franchising, licensing, branding, and pertinent retail terminology. Career paths and opportunities in the fashion industry are further defined and explored.
MRCH 1700
Merchandise Math
UNITS: 3
A mathematical applications course using percentages, mark-ups, and profit formulas in retail situations. Students also learn pricing principles, tracking inventory, and writing purchase orders. Prerequisite: GNST 1450
VCOM 1850
Trends: Past, Present & Future
UNITS: 3
This course introduces students to the methodology behind tracking and forecasting trends for the fashion and design industries. Students analyze key movements in design and the wider cultural events influencing them from the late 19th century through the 21st to develop an understanding of what drives consumer behavior and how design professionals track trends.
VCOM 2180
Computer Rendering
UNITS: 3
An introduction to Adobe Illustrator as a design and rendering tool. This course provides students with hands-on experience using the computer to create graphic collateral, fixture diagrams, and store layouts.
VCOM 2350
Computer Graphics
UNITS: 3
An introductory computer graphics course in which students learn PC applications of Adobe Photoshop, analyze problems of visual thinking, design, and graphics, and present creative solutions. Prerequisite: VCOM 2180
Total Units of Credit: 90
COSM 2050
Beauty: Social Media Marketing
UNITS: 3
Students examine the strategies, tactics, and impact of social media in the beauty industry. Students develop blogs and evaluate current industry websites to understand the importance of social media as a marketing tool. Case studies and projects are applied to create a marketing plan specific to online customers.
COSM 2250
Beauty: Brand Imaging
UNITS: 3
Students analyze the strategies and tactics of in-depth brand development necessary to building successful beauty product lines. They examine the power of image, concept, positioning, and trends as the means of establishing brand loyalty and brand equity, as well as the importance of consumer motivation, perceived quality, association, and delivery to their target market. Case studies and projects are used to analyze existing brands. Prerequisite: MMKT 2880
COSM 2350
Beauty: Fundamentals of Fragrance
UNITS: 3
This introductory class explores the ever-evolving technology of essential oil extraction, the artistry of blending multiple scents, and the growing use of synthetic essences. Students learn to evaluate fragrances as they develop their individual scents, and discover the fascinating history of perfume and its synergy with the world of fashion and beauty.
COSM 2380
Beauty: Business Operations
UNITS: 3
This course educates students in the business operation skills that are imperative for managerial advancement. Topics include inventory management, forecasting, production planning, project management, and quality control. Students gain an understanding of the relationship of these components to a successful organization.
COSM 2450
Beauty: Fundamentals of Cosmetics
UNITS: 3
In this course, students follow the process of creating make-up and eye, lip, and nail color from concept development, technology, product positioning and packaging to promotion and in-store presentation. The course also explores the influences of the fashion design and entertainment industries on cosmetic product innovation and commercialization.
COSM 2500
Beauty: Promotion & Presentation
UNITS: 3
Students examine the ways in which the varied techniques of promotionadvertising, public relations, visual merchandising, and special eventscontribute to success in the beauty industry. They also gain practical knowledge of these techniques by developing and presenting individual promotional campaigns in class.
COSM 2550
Beauty: Fundamentals of Body & Hair Care
UNITS: 3
By examining the importance of product development, innovative formulas, market research, product positioning, and product distribution, students acquire a clear overview of the complex, competitive hair-and-body-care marketplace.
COSM 2580
Beauty: Current Industry Topics
UNITS: 3
This course examines the new and highly profitable categories of men’s grooming and cosmeceuticals. Students analyze the different strategies used to market to men specifically in regards to the grooming industry and women in terms of cosmeceuticals. Students also look at alternative classes of trade and learn how to train and educate on a corporate level and how to successfully educate buyers at the retail level. Students gain knowledge in corporate management techniques and understand the importance of industry professionalism and business relationships.
COSM 2650
Principles of Beauty Technology
UNITS: 3
Students gain an understanding of the principles of chemistry and their vital importance to beauty technology. They examine the complex process of product development from raw materials and ingredients to formulations, applications, and finished products. Students then apply what they have learned to actual on-site product development.  They also study the legal, regulatory, and technological standards governing beauty products.
COSM 2720
Beauty: Marketing/Management
UNITS: 3
In this course students learn marketing and business skills needed to begin a career in beauty industry management. Topics include sophisticated marketing concepts, financial analysis, business theory, and management communication. Through case studies and lectures, students understand the principles and procedures needed to become an effective manager.
COSM 2750
Package Development & Design
UNITS: 3
In this course students explore concept development, product positioning, creative adaptation, and technological challenges. Practical applications of these concepts are applied towards a course project.
COSM 2920
Beauty: Global Business
UNITS: 3
This course explores the complexities associated with international trade and investment including the global monetary system, business strategies, structure and operations as well as differences in political, economic, and social systems. Students learn to appreciate different countries and cultures as well as ethical issues and dilemmas. Through case studies and international business models, students understand the strategic development and management of a global brand.
COSM 2950
Beauty: Principles of Entrepreneurship
UNITS: 3
The course closely examines the strategies involved in developing, operating, and controlling a business. Students complete a business plan that includes company goals, marketing strategies, production requirements, financial analysis, and an income statement. Prerequisites: COSM 2350, COSM 2380, COSM 2450
COSM 2960
Beauty: Wellness/Spa
UNITS: 3
This course explores one of the fastest growing industries in the world, the organic wellness movement and spa industry. Students learn the fundamentals of spa and wellness through the study of trends that are driving and making a direct impact on success in the spa business. Prerequisite: COSM 2380
VCOM 2180
Computer Rendering
UNITS: 3
An introduction to Adobe Illustrator as a design and rendering tool. This course provides students with hands-on experience using the computer to create graphic collateral, fixture diagrams, and store layouts.
VCOM 2350
Computer Graphics
UNITS: 3
An introductory computer graphics course in which students learn PC applications of Adobe Photoshop, analyze problems of visual thinking, design, and graphics, and present creative solutions. Prerequisite: VCOM 2180
Total Units of Credit: 48

Some programs offered may require completion of a second year at the Los Angeles or San Francisco campus. Please contact the campus for details.