Beauty Industry Merchandising & Marketing

Career opportunities after FIDM

Graduates are working at the top beauty brands in the business such as Sephora, Estée Lauder NY, Lorac, Smashbox, Murad, Urban Decay/Hard Candy, Shisheido, Chanel, and Kerastese Paris.

The Beauty Industry Merchandising & Marketing Program provides the education, skills, and competencies to pursue many careers including:

Brand Management

This exciting and challenging path exposes students to the marketing of a product from concept, development, and strategic planning to manufacturing, promotion, and distribution from an entry level position as Administrative Assistant or Marketing Assistant & Manager to high profile positions as Director, Vice President, Senior Vice President, etc.

Sales Management

Marketers build brand and sales teams to become successful. Join the sales organization and work with its retail partners to introduce new products, write orders, and manage inventory, coordinate promotional efforts, and generate sales. Positions are available from entry level to Account Coordinator, Account Executive & Regional Director, to Senior Management.

Product Development

Product innovation and technology are key components to successful marketing. Be a part of the team who works with Research & Development and suppliers to develop new products. Identify market needs, evaluate competition, conduct market research, and bring new products to market. Positions are available from entry level to Coordinator, Manager, Director, Vice President, Senior Vice President of Product Development.

Retail Management

Enjoy the many careers within the variety of Retail environments such as specialty and department stores, boutiques, salons, and spas. From Buying and Merchandising to Counter Manager and Special Events, the skilled individual will hire and manage employees, track sales, develop and coordinate promotions, and develop strong relationships with Manufacturers.

Communications & Promotions

Become partners with marketers to reach their target markets through careers in Advertising, Public Relations, Sales Promotions, and Direct Marketing. Opportunities are available within beauty companies or outside agencies who specialize in the different areas. Positions include entry level to Account Manager, Creative Services, and Strategic & Media Planner.