When Millenials shop for beauty products, value matters but not at the expense of quality, reports financial services firm Merrill Lynch Bank of America. The marketing survey studying the habits of Millenials (or 18 to 29 year-old women) listed these top 5 brands:
1. Cover Girl
The next 5 companies include Bare Minerals, Urban Decay, and Revlonâ€”with OPI the winner in the nail category. Surprises and analysis? Clinique and MAC, both Estee Lauder prestige brands, are doing a good marketing job to the younger segment and training them to trade up to prestige when their incomes improve. Read more about Millenials and their penchant for anti-aging products and nail polish in Women's Wear Daily.
FIDM offers college degrees in the Beauty Industry.
Categories: Beauty, Trendwatch
Name: Kenesha Walker Age: 17 Hometown: Ossining, NY FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles Campus, Fall 2016 Admissions Advisor: Roxy DeGuzman How did your advisor help with the process? Honestly, … Read More
Name: Adrienne Murphy Age: 18 Hometown: Choteau, MT FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles, Fall 2015 Admissions Advisor: Alissa Dixon How did your advisor help with the process? The admissions pro … Read More
Photo | L to R: Robyn Turner, Elyse Piwonka, Caitlin Woo, Kia Ragland Students in the Beauty Industry Merchandising & Marketing program were recently treated to a once in a lifetime opportunity to hear it straight from the mouths of experts in beauty produc … Read More
Name: Janelle Biehl Age: 21 Hometown: Fleetwood, PA Previous College: Millersville University, B.S. in Chemistry FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles, Fall 2015 Admissions Advisor: The fabulous J … Read More
FIDM Beauty Industry Merchandising & Marketing Student Dércia de Vilhena recently participated and blogged about her experience in the Denim Study Tour, so we caught up with her to find out more about her and her career goals. Tell us briefly about yourse … Read More
On Tuesday, April 21, from 11:15 a.m. to 12:00 p.m., in Room 500 at FIDM L.A., find out what Product Development in the Beauty Industry is really like from experts and FIDM Grads at the Beauty Product Development Panel. Panelists include ORLY & SpaRitual's E … Read More
As nail polish and nail art grew more complex over the last few years, it was just a matter of time for a backlash. Trendspotters at WGSN report fashion types moving towards a more disheveled even nude look. Purposely smudged nail polish was on display on R … Read More
Name: Elizabeth Porter Age: 17 Hometown: Clinton, Utah FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles, Fall 2015 Admissions Advisor: Seung Kim How did your advisor help with the process? She was so helpfu … Read More
Beauty Industry Merchandising & Marketing Graduate Taryn Aronson, who is also an instructor at FIDM, has had a successful career at companies such as Too Faced Cosmetics, Mama Mio, Smashbox, and Urban Decay. Today, she works in the exciting field of social m … Read More
Learn about this exciting major straight from Students, Faculty, and Industry Leaders.