Beauty Industry Management

Latest Beauty Industry Management News

  • Dec
    28
    2015

    Trendwatch: Anastasia of Beverly Hills an Instagram Star

    Anastasia of Beverly Hills, the California-based independent beauty company that started with eyebrow products, is the most followed beauty account on Instagram, with 7.5 million followers, according to a report in Digiday. The beauty industry average is 1.4 million followers.

    How does the brand do it? "While Anastasia posts frequently on its own Instagram account—the goal is topmost once every three hours between 7 a.m. and midnight—a lot of the brand's heavy lifting is done by influencers. The brand works with more than 600 influencers and these beauty stars were responsible for 24% of Anastasia's earned media value in the second quarter of 2015, a total of $11.2 million."  Can't hurt that perfectly sculpted eyebrows are a trending obsession.

     

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    Categories: Social Media, Beauty, Trendwatch, Trends

  • Dec
    16
    2015

    Industrywatch: Social Replaces Traditional Advertising for Young Beauty Brands

    Business of Fashion chronicles the rise of social media marketing and the decline of traditional media advertising in a fascinating interview with Executive Group President of Estee Lauder Companies John Demsey. "Both niche and legacy brands are finding tha … Read More

  • Dec
    03
    2015

    FIDM and Fashion Group International Hosting Natural Cosmetics Panel on December 9th

    In order to raise awareness and encourage an informed discussion about smarter, safer, and more environmentally conscious options, FIDM and Fashion Group International LA (FGILA) are presenting a beauty panel discussion on the topic of natural cosmetics. The … Read More

  • Jul
    16
    2015

    Trendwatch: Millenials Pick 5 Top Beauty Brands

      When Millenials shop for beauty products, value matters but not at the expense of quality, reports financial services firm Merrill Lynch Bank of America. The marketing survey studying the habits of Millenials (or 18 to 29 year-old women) listed these top … Read More

  • Jul
    07
    2015

    Just Accepted Beauty Student's Proudest Accomplishment is Getting Into FIDM as a High School Junior

    Name: Kenesha Walker Age: 17 Hometown: Ossining, NY FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles Campus, Fall 2016 Admissions Advisor: Roxy DeGuzman How did your advisor help with the process? Honestly, … Read More

  • Jun
    22
    2015

    Just Accepted Beauty Student Dreams of Launching Her Own Skincare Line

    Name: Adrienne Murphy Age: 18 Hometown: Choteau, MT FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles, Fall 2015 Admissions Advisor: Alissa Dixon How did your advisor help with the process? The admissions pro … Read More

  • May
    08
    2015

    Get the Inside Story on Beauty Product Development at Orly, Stila, Smashbox, and Arbonne

    Photo | L to R: Robyn Turner, Elyse Piwonka, Caitlin Woo, Kia Ragland Students in the Beauty Industry Merchandising & Marketing program were recently treated to a once in a lifetime opportunity to hear it straight from the mouths of experts in beauty produc … Read More

  • Apr
    27
    2015

    Just Accepted Beauty Student Has a B.S. Degree in Chemistry

    Name: Janelle Biehl Age: 21 Hometown: Fleetwood, PA Previous College: Millersville University, B.S. in Chemistry FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles, Fall 2015 Admissions Advisor: The fabulous J … Read More

  • Apr
    20
    2015

    Find Out How FIDM Is Helping Student Dércia de Vilhena Achieve Her Career Goals

    FIDM Beauty Industry Merchandising & Marketing Student Dércia de Vilhena recently participated and blogged about her experience in the Denim Study Tour, so we caught up with her to find out more about her and her career goals. Tell us briefly about yourse … Read More

  • Apr
    13
    2015

    Attend the Beauty Product Development Panel in Los Angeles on April 21

    On Tuesday, April 21, from 11:15 a.m. to 12:00 p.m., in Room 500 at FIDM L.A., find out what Product Development in the Beauty Industry is really like from experts and FIDM Grads at the Beauty Product Development Panel. Panelists include ORLY & SpaRitual's E … Read More

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