Anastasia of Beverly Hills, the California-based independent beauty company that started with eyebrow products, is the most followed beauty account on Instagram, with 7.5 million followers, according to a report in Digiday. The beauty industry average is 1.4 million followers.
How does the brand do it? "While Anastasia posts frequently on its own Instagram account—the goal is topmost once every three hours between 7 a.m. and midnight—a lot of the brand's heavy lifting is done by influencers. The brand works with more than 600 influencers and these beauty stars were responsible for 24% of Anastasia's earned media value in the second quarter of 2015, a total of $11.2 million." Can't hurt that perfectly sculpted eyebrows are a trending obsession.
Categories: Social Media, Beauty, Trendwatch, Trends
Business of Fashion chronicles the rise of social media marketing and the decline of traditional media advertising in a fascinating interview with Executive Group President of Estee Lauder Companies John Demsey. "Both niche and legacy brands are finding tha … Read More
In order to raise awareness and encourage an informed discussion about smarter, safer, and more environmentally conscious options, FIDM and Fashion Group International LA (FGILA) are presenting a beauty panel discussion on the topic of natural cosmetics. The … Read More
When Millenials shop for beauty products, value matters but not at the expense of quality, reports financial services firm Merrill Lynch Bank of America. The marketing survey studying the habits of Millenials (or 18 to 29 year-old women) listed these top … Read More
Name: Kenesha Walker Age: 17 Hometown: Ossining, NY FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles Campus, Fall 2016 Admissions Advisor: Roxy DeGuzman How did your advisor help with the process? Honestly, … Read More
Name: Adrienne Murphy Age: 18 Hometown: Choteau, MT FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles, Fall 2015 Admissions Advisor: Alissa Dixon How did your advisor help with the process? The admissions pro … Read More
Photo | L to R: Robyn Turner, Elyse Piwonka, Caitlin Woo, Kia Ragland Students in the Beauty Industry Merchandising & Marketing program were recently treated to a once in a lifetime opportunity to hear it straight from the mouths of experts in beauty produc … Read More
Name: Janelle Biehl Age: 21 Hometown: Fleetwood, PA Previous College: Millersville University, B.S. in Chemistry FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles, Fall 2015 Admissions Advisor: The fabulous J … Read More
FIDM Beauty Industry Merchandising & Marketing Student Dércia de Vilhena recently participated and blogged about her experience in the Denim Study Tour, so we caught up with her to find out more about her and her career goals. Tell us briefly about yourse … Read More
On Tuesday, April 21, from 11:15 a.m. to 12:00 p.m., in Room 500 at FIDM L.A., find out what Product Development in the Beauty Industry is really like from experts and FIDM Grads at the Beauty Product Development Panel. Panelists include ORLY & SpaRitual's E … Read More
Learn about this exciting major straight from Students, Faculty, and Industry Leaders.