Beauty Industry Management

Latest Beauty Industry Management News

  • Feb

    Just Accepted Beauty Student Has 7,000 Followers on Makeup-Focused Instagram

    Name: Sofia Aldana

    Age: 17

    Hometown: Barranquilla, Colombia

    FIDM Major: Beauty Industry Merchandising & Marketing

    FIDM Campus and Start Date: Los Angeles, Fall 2016

    Admissions Advisor: Seung Kim 

    How did your advisor help with the process? Seung was very helpful and helped out with any questions I had and was always super nice. I felt really comfortable asking her about the process and all the questions I had about FIDM. She helped me schedule a tour and met with my parents to answer doubts. She was absolutely the best. 

    Tell us a bit about yourself. My hobbies are defined by my passions. Trying out new makeup products, writing blogs for companies who contact me, create affiliations with local makeup brands, etc. I also love picking out different projects (redoing my room for example) and pouring my mind into them until accomplished. I am constantly creating new makeup looks for my Instagram account as well. 

    How did you build such a strong social media following? I have always loved interacting with others, which has created a strong relationship with my followers. I love helping them with all their questions and requests. Since I started a small hometown business doing makeup application, I have made many friends through my Instagram as well. Instead of focusing on growing as an Instagram account, I focus on having a strong and honest relationship with my followers.

    What are your proudest accomplishments so far? My self-made home business where girls of all ages trust me with their makeup application. It has opened many doors; I have collaborated with lots of brands and created many affiliations because of it.

    Describe your entrance project. I created the empower palette having in mind women who love makeup the same way I do. I believe makeup is an art, and an easy tool to create your own confidence. It is a neutral everyday palette that you can play around with for any event. Either you have a long day at the office, a cute date, or class all day.

    What are your career goals? I envision a career filled with accomplishments and success. I am very ambitious and I like to be on top of trends. Makeup is a big part of my life and I have fallen in love with the industry itself. I want to be a successful business woman with her own glamorous makeup line (with a strong social media following, of course). 

    What do you expect to learn at FIDM? I expect to develop more practice in the "game" and learn about beauty trends, marketing, product development, and more. I definitely see FIDM as the perfect first step to reach my goals and learn all I need to know to conquer them. 


    Categories: FIDM, Admissions, Beauty, International

  • Dec

    Trendwatch: Anastasia of Beverly Hills an Instagram Star

    Anastasia of Beverly Hills, the California-based independent beauty company that started with eyebrow products, is the most followed beauty account on Instagram, with 7.5 million followers, according to a report in Digiday. The beauty industry average is 1. … Read More

  • Dec

    Industrywatch: Social Replaces Traditional Advertising for Young Beauty Brands

    Business of Fashion chronicles the rise of social media marketing and the decline of traditional media advertising in a fascinating interview with Executive Group President of Estee Lauder Companies John Demsey. "Both niche and legacy brands are finding tha … Read More

  • Dec

    FIDM and Fashion Group International Hosting Natural Cosmetics Panel on December 9th

    In order to raise awareness and encourage an informed discussion about smarter, safer, and more environmentally conscious options, FIDM and Fashion Group International LA (FGILA) are presenting a beauty panel discussion on the topic of natural cosmetics. The … Read More

  • Jul

    Trendwatch: Millenials Pick 5 Top Beauty Brands

      When Millenials shop for beauty products, value matters but not at the expense of quality, reports financial services firm Merrill Lynch Bank of America. The marketing survey studying the habits of Millenials (or 18 to 29 year-old women) listed these top … Read More

  • Jul

    Just Accepted Beauty Student's Proudest Accomplishment is Getting Into FIDM as a High School Junior

    Name: Kenesha Walker Age: 17 Hometown: Ossining, NY FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles Campus, Fall 2016 Admissions Advisor: Roxy DeGuzman How did your advisor help with the process? Honestly, … Read More

  • Jun

    Just Accepted Beauty Student Dreams of Launching Her Own Skincare Line

    Name: Adrienne Murphy Age: 18 Hometown: Choteau, MT FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles, Fall 2015 Admissions Advisor: Alissa Dixon How did your advisor help with the process? The admissions pro … Read More

  • May

    Get the Inside Story on Beauty Product Development at Orly, Stila, Smashbox, and Arbonne

    Photo | L to R: Robyn Turner, Elyse Piwonka, Caitlin Woo, Kia Ragland Students in the Beauty Industry Merchandising & Marketing program were recently treated to a once in a lifetime opportunity to hear it straight from the mouths of experts in beauty produc … Read More

  • Apr

    Just Accepted Beauty Student Has a B.S. Degree in Chemistry

    Name: Janelle Biehl Age: 21 Hometown: Fleetwood, PA Previous College: Millersville University, B.S. in Chemistry FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles, Fall 2015 Admissions Advisor: The fabulous J … Read More

  • Apr

    Find Out How FIDM Is Helping Student Dércia de Vilhena Achieve Her Career Goals

    FIDM Beauty Industry Merchandising & Marketing Student Dércia de Vilhena recently participated and blogged about her experience in the Denim Study Tour, so we caught up with her to find out more about her and her career goals. Tell us briefly about yourse … Read More