Beauty Industry Management

Curriculum

The following are the required courses for this major. Students meet with the Education Department to provide personalized academic counseling. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Click on the green tab to see curriculum for each degree. Click on a course title to expand and read the course description.

COSM 3100
Beauty: Forecasting and Analysis
UNITS: 3
Students explore financial and trend forecasting at the industry level, focusing on trend identification, analysis, and synthesis. Students learn terminology, the timing and sources of inspiration, the research tools, and presentation techniques.
COSM 3150
Beauty: Retail Business Management
UNITS: 3
Students focus on the management of different channels of retail organizations – brick and mortar, catalog, television, and e-commerce, including establishing an image, merchandise planning, forecasting and budgeting, operations, and information technology.
COSM 3200
Beauty: Direct Marketing & Press Relations
UNITS: 3
An introduction to the principles of direct marketing, this course emphasizes catalog marketing, especially as it relates to the business of beauty. Both retail traffic building and mail-order catalogs are explored. Students learn to evaluate publicity opportunities, comprehend angles and outlets, write publicity materials, and create special projects.
COSM 3300
Beauty: Retail & Manufacturing Buying
UNITS: 3
Students learn to the buyer’s role within the framework of the different channels of distribution in the beauty industry. The focus of the course is on the main functions of the buyer, and how these functions can best be performed to maximize profit.
COSM 3350
Human Resource Strategies
UNITS: 3
This course explores organizational structure and how it affects corporate behavior. Students study career development, the value of performance appraisal, compensation, and safety and health laws within the corporate environment of the beauty industry. Strategies and tactics of management style are explored.
COSM 3400
Managerial Decision Making
UNITS: 3
Students learn the importance of critical thinking and decision making in the corporate environment.
COSM 3500
Beauty: Research & Analysis in Emerging Markets
UNITS: 3
Students perform research and analyze the beauty business in existing and emerging markets. Industry databases and trade journals are used for primary and secondary source research.
COSM 3550
Global Business Operations
UNITS: 3
Business operations and the elements of the supply chain are explored in this course. Focus is on the elements of operations management, and the principal aspects of logistics, commercial and marketing management that affect the global supply chain.
COSM 3600
Product Innovation
UNITS: 3
Students learn the product development process from idea generation to consumer adoption through the use of case studies.
COSM 3700
Beauty: Luxury Brand Management
UNITS: 3
Students explore the history, consumer psychology, and strategic management issues of the luxury market. Additionally, students explore how the concept of “mass market luxury” is being applied across the entire consumer spectrum.
COSM 3750
Beauty: Internet Marketing & E-Commerce
UNITS: 3
Students learn the importance of Internet marketing and the use of social media in marketing beauty products and services.
COSM 3800
Licensing
UNITS: 3
This course examines licensing regulations and methods of obtaining copyrights to protect intellectual property. Students become familiar with the process of obtaining permission to use intellectual property in fields such as text, artwork, fashion, and music. Current copyright registration procedures and copyright regulations will be discussed.
COSM 3950
Internship
UNITS: 3
Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore career options in the beauty industry.
GNST 3040
Writing & Research for Business Applications
UNITS: 3
Students explore effective communication techniques specific to businesses using social media. They examine the forms and formats characteristic of this rapidly evolving field, the types of business research and critical analysis most often required in it, and the decisive role of tone and style in business writing.
GNST 3200
Consumer Social Behavior
UNITS: 3
Students examine the process of creating consumer demand through case studies and focus groups.
Total Units of Credit: 45

This program starts in the fall on the Los Angeles campus.

Prerequisite:
FIDM Degree in Beauty Industry Merchandising & Marketing, Merchandise Product Development, or Merchandise Marketing with the following three (3) courses:

  • COSM 2350 Beauty: Fundamentals of Fragrance
  • COSM 2550 Beauty: Fundamentals of Body & Hair Care
  • COSM 2650 Principles of Beauty Technology