Beauty Industry Management

Face up to an executive career in the beauty industry

Advanced Beauty Industry Management

In our program, students learn the business skills to manage a beauty brand, including creating targeted product lines, implementing strategic marketing and merchandising plans, and developing realistic retail forecasts and production plans.

Students in this program travel to San Francisco to meet with executives and management teams from the corporate offices of Sephora, Bare Minerals, and Benefit (to name just a few).

What Our Students Learn

In our program students learn the skills to:

  • Effectively communicate ideas.
  • Think analytically to solve beauty industry problems.
  • Merchandise a beauty line.
  • Create a branding strategy.
  • Research and analyze current trends to develop realistic retail forecasts.
  • Design a corporate production plan.
  • Develop targeted product lines based on market research.
  • Develop and manage a marketing campaign.

Why FIDM?

Our Advisory Board and Industry Partners include executives from top beauty companies like Benefit and Stila.

Guest speakers are executives from world-renowned Fortune 100 and 500 companies.

Graduates from the program are uniquely prepared to enter and excel in the fast growing business of beauty; their specialization and rigorous, real-world training set them far ahead of the competition in creativity, management, marketing and an in-depth understanding of the industry." -- Tina Perez, FIDM Instructor and Director, Beauty Industry Merchandising & Management, Beauty Industry Management

A Closer Look

The Advanced Study program in Beauty Industry Management is a comprehensive curriculum that prepares students to identify, implement, and solve management issues within the beauty industry. This program offers students both theoretical and practical foundations in the discipline, including interactive demonstrations and hands-on applications in retail business management, forecasting and analysis, global business operations, managerial decision-making, product innovation, and luxury brand management.