FIDM Ambassador Chloe Cheng recently chatted with Bianca Hsu, who is the Brand Manager of Voda Swim in Taiwan. Learn more about her busy and exciting career overseas:
When did you graduate from FIDM and what was your major?
I graduated in 2009, FIDM-SF campus, majored in Merchandising Marketing.
What is your current job title, and what is your company all about?
My current job title is Brand Manager for swimwear brand Voda Swim. They're known for quality fabrics and high fashion design, all made by hand in Los Angeles. Our company is the exclusive distributor for Asia. We started from Taiwan for the past three years, and now going to have brand in Shanghai. Will have our first shop in both Beijing and Shanghai.
我現在任職於來自LA 的泳裝品牌： Voda Swim, 擔任品牌經理的職位, 我們是亞洲總代理. 自過去3年我們從台灣開始起步, 成功擁有全台灣5家直營門市. 今年在上海開始了分公司, 大中華地區將由我負責. 下週將於北京- 君太百貨開幕, 上海也將會有第一家門店！
What does your job entail on a daily basis?
Basically I do everything: sales operation, marketing planning , and also execution with vendor’s products. For me, the main job as a brand manager is to have our brand present at the right place for our audience.
其實我日常的工作主要是將品牌在大中華的市場各方面都定位好, 無論是從內部員工的訓練和挑選, 或是對外媒體形象的維持都是我份內的工作. 尤其剛開始在中國發展, 需要一點時間醞釀, 有許多東西要坐上更多的準備. 希望可以將最好的一面呈現給大家.
After being in the industry, what are some of the most important lessons you’ve learned since graduating?
There are too many things you need to learn after graduate, I’ve been working at retail industry for six years, and what I have to say is : Be humble and always keep your curiosity and learn. Then you will never be left behind.
從FIDM工作之後, 我一直在零售業工作, 至目前為止有6年多. 而學到最多的東西就是要保持學習的心, 讓自己接受所有的事物, 然後消化成為自己的知識, 保持謙虛, 並且維持專業的態度. 可以將工作融入生活中
What advice do you have for graduating students who are currently interviewing?
Just go and try; believe in yourself. Show them how good you are.
對自己有信心, FIDM 所學的專業以及老師分享的寶貴經驗, 絕對是最有贏面的.
How did you choose to study at FIDM? What does it take to be successful at FIDM?
I was looking for a college that is professional in fashion and merchandising, and found FIDM had everything I needed. From Merchandising Marketing and Fashion Design to work internships, everything felt right, so I applied and my fashion journey started. Just be yourself, and show what you're good at. Try to connect with different classmates; you will see something that you never knew or experienced.
我在台灣時就注意到FIDM了, 這是一家對於Fashion and Merchandising 專業的學校, 相當吸引我的注意, 所以決定到了舊金山一定要申請, 由於裡面的教師都是從當前企業的代表, 可以在上課時就直接的瞭解到市場的走向以及實際的想法, 相當受用.
而要如何在FIDM表現出色, 一句話：Be yourself. 表現出你最自信的一面, 每一個人是特別的, 多去認識同學, 可能會激發出不一樣的火花和體驗.
How did FIDM prepare you for the environment that you are working in?
FIDM gave us a a good opportunity to work with retail/fashion people. We learned how to think logically and the way to search by doing different projects. We could also volunteer as dresser for fashion shows and that helps me for the work now. I know how to work with people and what they think.
在FIDM學習的好處就是當前的老師大多是來自零售產業的代表, 可以很直接的將書本知識及實戰經驗作結合, 吸收的會更快. 而在學習間, 可以申請實習及自願dresser 的機會, 這些都是相當難得的經驗. 尤其在畢業工作後, 都還是在Fashion / Retail 產業工作, 會知道如何處理不一樣的狀況, 與人溝通以及對商品/ 美感的直覺. 快節奏的步調也是在當時養成的～
Have you worked in the states after graduating? How do you like working in China?
I worked at a sales person at Jacadi kid’s wear and interned at Louis Vuitton Union Square after graduated. I went back to Taiwan in 2009, had worked as buyer's assistant, marketing, and PR in retail industry. In China, there are many opportunities; everything could happen here. We found a way to present our brand the right way and believe we will make people love Voda Swim.
我畢業後有在童裝Jacadi 擔任銷售員, 而後在Union Square –Louis Vuitton 當任後勤人員, 負責業績計算以及庫存整理. 於2009年回到台灣,在零售產業6年中, 擔任過採購助理, 行銷及公關人員. 而目前在中國的心得體驗：大中華的市場是一塊相當大的機會, 任何事情都有可能會發生, 我們也希望可以在努力下讓大家都喜歡我們的品牌：Voda Swim.
Anything else you’d like to add?
Be curious and embrace the world.
Categories: Alumni News, International, Interview, Careers
Name: Richa Bhatiani Age: 31 Hometown: New Delhi, India Previous College: B.E. in Engineering Management and M.S. in Project Management FIDM Major: Merchandise Marketing, Professional Designation FIDM Campus and Start Date: LA Campus, April 2016 Admis … Read More
Name: Krizia Soetaniman Occupation: Graphic designer and owner Company: KriziaSoe Design Location: Jakarta, Indonesia FIDM Major: Graphic Design Graduated: 2015 What do you love about your work? I work for myself and designing has always been a part o … Read More
All 11 of FIDM's International Manufacturing & Product Development Students recently visited Hong Kong, along with FIDM Vice President of Education Barbara Bundy and Special Projects Chairperson Amanda Starling, for hands-on learning in a fast-paced, global … Read More
Name: Sofia Aldana Age: 17 Hometown: Barranquilla, Colombia FIDM Major: Beauty Industry Merchandising & Marketing FIDM Campus and Start Date: Los Angeles, Fall 2016 Admissions Advisor: Seung Kim How did your advisor help with the process? Seung was ve … Read More
Name: Alexia Vaden Age: 18 Hometown: Durban, South Africa Current School/Work: I'm a senior at Corona del Mar High School. I've been working at Hobie Surf Shop in Corona del Mar for two years. FIDM Major: Visual Communications FIDM Campus and Start Date: … Read More
Recent Merchandise Product Development Graduate Radhika Parsana, who previously studied biotechnology in India, already has a job as a design and trend researcher at Avery Dennison, a global leader in pressure-sensitive label technology serving the global mar … Read More
Name: Aijing Wu Age: 25 Hometown: Guangzhou, China Previous College: LASALLE College of the Arts, Singapore FIDM Major: Merchandise Product Development FIDM Campus and Start Date: LA, October 2015 Admissions Advisor: Susan Pope How did your advisor help wit … Read More
Name: Florencia Dabney Age: 21 Hometown: Cancun, Mexico Previous College: Irvine Valley College FIDM Major: Visual Communications FIDM Campus and Start Date: L.A. Fall 2015 Admissions Advisor: Kathi Gilbert How did your advisor help with the process? I have b … Read More
Name: Rodrigo Navarrete Age: 27 Hometown: San Miguel, El Salvador Previous College: Escuela de Comunicación Mónica Herrera (Santa Tecla, El Salvador) FIDM Major: Fashion Design FIDM Campus and Start Date: Los Angeles Campus, Summer 2015 Admissions Advisor: S … Read More