Instead of the assignment described below, you may submit artwork or projects you have already completed as long as it reflects your creativity and skills and is strong work that relates to your career interests. If in doubt, complete the project below.
Graphic Design Exercise
The Entrance Requirement Project described below can also be downloaded as a printable PDF file by clicking here.
Imagine you are a Graphic Designer who has been hired to create a marketing program for a major company.
Describe a real or imaginary store (including type of merchandise, specialty
or department store, etc.) and the typical customer who would shop there. In describing the customer, include the following:
- Age range
- Sex
- Environment (Urban, Suburban, Country, etc.)
- Income range
- Lifestyle (Job, Leisure Activities, Family Lives, etc.)
- Values and Viewpoints
- Marital Status
- Education
Create a slogan for the store. The slogan can suggest an attitude (ex. “JUST DO IT”), describe the products (ex. “DIAMONDS ARE FOREVER”), or be a call to action (ex. “DRIVERS WANTED”).
The store's slogan should be no more than 10 words.
Using any combination of computer graphics, colored pencils, watercolors, or felt tip markers, create the following:
- A cover for the store's new catalog
- A magazine ad
- A design to be printed on the store's shopping bags
Important Notes
The description of the store’s customer will determine what the store’s graphics will look like. Your work will be reviewed for creativity and quality of presentation. Remember: A neat pr esentation is always advantageous. All work submitted to FIDM becomes the property of the college and will not be returned.
