Visual Communications
Why is FIDM the best first step?
The Visual Communications Program offers students a diversified, creative business background in visual presentation, exhibit/trade show design, retail and special event display, and store planning, with an emphasis on the fashion and entertainment industries. Students benefit from exposure to practical and theoretical visual merchandising techniques. Courses include presentation design, color theory, concept visualization, merchandise trend analysis, and computer graphics.
The Visual Communications program teaches students how to:
- Analyze and forecast trends
- Develop awareness of trends
- Research
- Assess the retail environment and target customer
- Communicate effectively
- Develop strong computer skills in word processing, Excel, Photoshop, and Illustrator
- Network
- "Shop the Stores"
- Do store planning
- Create renderings
- Present quick sketches
- Use visual display techniques, dress forms, signage, lighting, carpentry, props and materials, and painting (including specialty finishes)
