Merchandise
Marketing

Associate of Arts Degree Curriculum

Course Description Units
BUAD 1100 Selling Techniques 3
BUAD 2000 Organizational Behavior & Management 3
BUAD 2100 Management Concepts 3
BUAD 2850 Entrepreneurship 3
GNST 1040 English Composition 3
GNST 1170 History of Costume 3
GNST 1180 Technology for Business Applications 3
GNST 1230 Color & Design Theory 3
GNST 1440 Textile Science 3
GNST 1450 College Mathematics 3
GNST 1600 Effective Speaking 3
GNST 1650 Critical Thinking 3
GNST 2960 American Political & Economic History 3
GNST 2980 Professional Practices 3
MMKT 2180 Promotion in the Merchandising Environment 3
MMKT 2320 Consumer Behavior 3
MMKT 2380 e-Commerce Marketing 3
MMKT 2580 Brand Imaging 3
MMKT 2640 International Business 3
MMKT 2700 Applied Management 3
MMKT 2880 Marketing Essentials 3
MRCH 1550 The Retail Environment 3
MRCH 1700 Merchandise Math 3
MRCH 1750 Merchandising Strategies 3
MRCH 1900 Merchandise Trend Analysis 3
MRCH 2100 Merchandise Planning & Control 3
MRCH 2150 Technology for Merchandise Planning & Control    3
MRCH 2480 Situational Analysis 3
MRCH 2550 Merchandise Presentation 3
MRCH 2520 Site Management & Operations - OR - 3
MRCH 2700 Applied Buying  
  Total Units of Credit 90