Merchandise
Marketing
Associate of Arts Curriculum
| Course | Description | Units |
|---|---|---|
| BUAD 1100 | Selling Techniques | 3 |
| BUAD 2000 | Organizational Behavior & Management | 3 |
| BUAD 2100 | Management Concepts | 3 |
| BUAD 2850 | Entrepreneurship | 3 |
| GNST 1040 | English Composition | 3 |
| GNST 1170 | History of Costume | 3 |
| GNST 1180 | Technology for Business Applications | 3 |
| GNST 1230 | Color & Design Theory | 3 |
| GNST 1440 | Textile Science | 3 |
| GNST 1450 | College Mathematics | 3 |
| GNST 1600 | Effective Speaking | 3 |
| GNST 1650 | Critical Thinking | 3 |
| GNST 2960 | American Political & Economic History | 3 |
| GNST 2980 | Professional Practices | 3 |
| MMKT 2180 | Promotion in the Merchandising Environment | 3 |
| MMKT 2320 | Consumer Behavior | 3 |
| MMKT 2580 | Brand Imaging | 3 |
| MMKT 2640 | International Business | 3 |
| MMKT 2700 | Applied Management | 3 |
| MMKT 2880 | Marketing Essentials | 3 |
| MRCH 1550 | The Retail Environment | 3 |
| MRCH 1700 | Merchandise Math | 3 |
| MRCH 1750 | Merchandising Strategies | 3 |
| MRCH 1900 | Merchandise Trend Analysis | 3 |
| MRCH 2100 | Merchandise Planning & Control | 3 |
| MRCH 2150 | Technology for Merchandise Planning & Control | 3 |
| MRCH 2520 | Site Management & Operations - OR - | 3 |
| MRCH 2700 | Applied Buying | |
| MRCH 2550 | Merchandise Presentation | 3 |
| MRCH 2820 | Merchandise Allocation | 3 |
| MRCH 2980 | Contemporary Business Strategies | 3 |
| Total Units of Credit | 90 |
Some programs offered may require completion of a second year at the Los Angeles or San Francisco campus.
Please contact the campus for details.
