Curriculum
The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.
Associate of Arts, Professional Designation (A.A.)
BUAD 2850
Entrepreneurship
UNITS: 3
MMKT 1650
Consumer Behavior and Research
UNITS: 3
MMKT 2080
Brand Management Strategies
UNITS: 3
MMKT 2420
Marketing Communications
UNITS: 3
MMKT 2460
Global Marketing
UNITS: 3
MMKT 2780
Integrated Marketing Communications
UNITS: 3
MRCH 1820
Trend Analysis & Styling Concepts
UNITS: 3
MRCH 1950
Excel for Business Applications
UNITS: 3
MRCH 2760
Advanced Business Applications
UNITS: 3
MRCH 2770
Case Studies in Retail Strategies
UNITS: 3
MRCH 2810
Sustainability & Social Responsibility
UNITS: 3
SMED 2100
New Media Strategy
UNITS: 3
SMED 2750
E-Commerce Marketing
UNITS: 3
SMED 2850
Marketing Analytics
UNITS: 3
SMED 2880
New Media Public Relations
UNITS: 3
TSCI 1500
Textiles & Product Analysis
UNITS: 3
Total Units of Credit: 45
The Fashion Marketing option is available on the Los Angeles campus only.
Note: The Merchandising & Marketing degree is also known as a degree in Fashion Merchandising.