Curriculum
The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.
Prerequisite:
A prior Associates degree or 45-60 semester units (67-90 quarter units) of transferable academic coursework. Students entering the program with fewer than 60 semester units (90 quarter units) will have additional coursework to complete.
Bachelor of Arts (B.A)
Creative Industry Studies, Merchandising & Marketing Core
BUAD 2850
Entrepreneurship
UNITS: 3
BUMT 3100
Ethics in Business+
UNITS: 3
BUMT 3820
Business Law+
UNITS: 3
BUMT 4100
Small Business Management+
UNITS: 3
BUMT 4130
Financial Literacy+
UNITS: 6
BUMT 4910
Creativity in Business+
UNITS: 3
GNST 1900
Professional Skills
UNITS: 0
GNST 2530
Principles of Kinesiology+
UNITS: 3
GNST 2530L
Principles of Kinesiology Lab+
UNITS: 1
GNST 3200
Consumer Social Behavior
UNITS: 3
GNST 3400
Social Psychology+
UNITS: 3
GNST 3500
Professional Presentation+
UNITS: 3
GNST 3600
Future Trends in Society
UNITS: 3
GNST 3700
Multicultural Perspectives Through the Short Story++
UNITS: 3
GNST 3750
Mapping Your World: Introduction to Global Production
UNITS: 3
GNST 3800
Icons of Culture: The Context of Meaning
UNITS: 3
GNST 3900
Issues in Contemporary Society+
UNITS: 3
MMKT 1650
Consumer Behavior and Research
UNITS: 3
MMKT 2080
Brand Management Strategies
UNITS: 3
MMKT 2420
Marketing Communications
UNITS: 3
MMKT 2780
Integrated Marketing Communications
UNITS: 3
MRCH 1820
Trend Analysis & Styling Concepts
UNITS: 3
MRCH 1950
Excel for Business Applications
UNITS: 3
MRCH 2460
Global Marketing
UNITS: 3
MRCH 2760
Advanced Business Applications
UNITS: 3
MRCH 2770
Case Studies in Retail Strategies
UNITS: 3
MRCH 2810
Sustainability & Social Responsibility
UNITS: 3
SMED 2100
New Media Strategy
UNITS: 3
SMED 2750
E-Commerce Marketing
UNITS: 3
SMED 2850
Marketing Analytics
UNITS: 3
SMED 2880
New Media Public Relations
UNITS: 3
TSCI 1500
Textiles & Product Analysis
UNITS: 3
Total Units of Credit: 91
+ Available as an online (distance learning) course
++ Periodically offered as an online (distance learning) course